THE BILLBOARD MESSAGE plays on Minnesota’s tag, “Land of 10,000 lakes.”
But it doesn’t work for me, this Fareway Foods sign along Interstate 35 just north of Faribault promoting the grocer’s meat department with “Meatesota, Land of 10,000 steaks.”
I don’t get it. What 10,000 steaks?
The thing is, I really do like Fareway’s meat, although I have yet to try a steak. I am not a big steak eater. But I certainly savor Iowa chops.
If this is the Iowa based company’s effort to cozy up to native Minnesotans like me with a spin on our state’s thousands of lakes theme, then this fails in my marketing book.
But I suppose in theirs it succeeded. After all, I noticed the billboard and now I’m writing about it.
© Copyright 2014 Audrey Kletscher Helbling