DO YOU WRITE AND SNAIL MAIL a Christmas letter? Or is this mostly a Minnesota thing?
Last week I sat down at the computer to compose the annual letter I will send to 100 family members and friends. Some I haven’t seen in years. Others I see often. No matter who they are, at some point in my life, we connected and they remain important to me.
Giving and receiving letters and cards ranks as one of my favorite aspects of the holiday season. I appreciate the updates, the photos, yes, even of people I no longer recognize. We grow older, greyer, wider… But it is that advancing of age that makes me realize even more the importance of this annual correspondence. Sure, we have email and Facebook (which I’m not on) and texting and so many other ways to communicate. But there’s something to be said for a card I can hold in my hands, a photo I can stick on my refrigerator, a letter on paper that I can read and reread.
Simply put, I value the old school way of communicating with one another at Christmas. It takes time and effort to compose a letter, to wrangle a photo, to sign a card, to address an envelope. That invested time shows care. Tangible love and care. On paper.
Right about now I can hear the but Audrey protests. But Audrey, sending cards adds to the stress of an already hectic season. There’s not enough time and this is one thing I can cut out. You’re right. You can. And it’s your choice.
For me, though, the annual rite of writing a family letter continues. I’ve reduced that letter from two pages to one, recognizing shorter attention spans. I hit the highlights of 2018, although much of the bad never makes print. No one wants to read every detail of the challenges in your life. Or maybe they do. But I prefer not to share difficulties that fuel gossip and here’s what you should do reactions from those who think they have all the answers. As if all of us have ideal lives where nothing but good prevails.
These annual letters are, in many ways, carefully crafted news releases. We choose to put a primarily positive spin on the content, exercising restraint in delivery of anything negative. As long as we understand the PR perspective, we can read between the lines of those happy family vacations, those stellar accomplishments, those above average toddlers…
© Copyright 2018 Audrey Kletscher Helbling