SEVERAL BLOCKS FROM MY FARIBAULT home, laborers once built the iconic Tilt-A-Whirl and lesser-known amusement rides. Occasionally I spotted oversized bears, dragons and other animal-themed spin rides aboard flatbed trailers exiting the Frog Town neighborhood, location of Sellner Manufacturing.
There Herbert Sellner, inventor of the Tilt-A-Whirl, opened his manufacturing company. From 1926 until its sale to a Texas company in 2011, the business made carnival rides.
Often I wondered why Faribault didn’t promote the Tilt-A-Whirl. Next to the merry-go-round and the Ferris wheel, it’s likely the most recognized amusement ride spanning generations. The American made ride seemed a natural tourist draw to me. Today, thanks to the efforts of local businesswomen Tami Schluter (of the Historic Hutchinson House B & B) and Peggy Keilen (of Faribo Air Conditioning & Heating), there’s an increased awareness of the Tilt-A-Whirl’s origins in my southeastern Minnesota community.
In August 2014, the pair unveiled a 1950s Tilt-A-Whirl prototype car restored by Rick’s Restoration of Las Vegas and placed next to Burkhartzmeyer Shoes in the heart of historic downtown Faribault.
On Thursday, the two will celebrate the refurbishing of another Tilt-A-Whirl car donated by local Harley’s Auto Salvage.
Dedication of that car will take place at noon in front of the State Bank of Faribault, 428 Central Avenue North.
Unlike the first car, this car has been restored by former Sellner employees, Dwight Henning of Henning Fiberglass and Karen Bussert of Design Specialties. That involvement of a local craftsman and artist strengthens community pride and ownership, always a bonus with any project.
There are already hints of a third Tilt-A-Whirl restoration project. The first restored car has proven a photo op tourist attraction down at the shoe store. I expect the car by the bank to also draw attention, probably more, though, from locals than visitors. This car is not restored to vintage, but rather painted/decorated in green, white and gold, the State Bank’s colors. Green and white are also the public school colors of the Faribault Falcons.
Schluter and Keilen have worked tirelessly to bring these Tilt-A-Whirl cars to downtown Faribault. They’ve also gotten significant financial support and community backing. Still, it takes someone to initiate.
I see additional potential here to expand upon what these two have started. For now I envision a seasonal pop-up mini museum showcasing the Tilt-A-Whirl in an empty downtown storefront and/or perhaps a kiosk that includes Tilt-A-Whirl t-shirts. Maybe the local F-Town Brewing Company could craft a beer named after this iconic ride. And, if I’m going to brainstorm here, I may as well dream big. I’d love to see an operating Tilt-A-Whirl find a permanent home in our historic downtown.
TELL ME: How can my community further promote the Tilt-A-Whirl as a tourist attraction? I’d love to hear your ideas.
FYI: The Rice County Historical Society includes a small exhibit on Sellner Manufacturing. And a downtown mural features the Tilt-A-Whirl.
© Copyright 2017 Audrey Kletscher Helbling