Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Gorilla marketing March 26, 2014

Filed under: Uncategorized — Audrey Kletscher Helbling @ 6:00 AM
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FORGET BILLBOARDS to push furniture and mattresses in Appleton, Wisconsin.

Pink gorilla in Appleton, side view

Instead, try guerrilla gorilla marketing.

Pink gorilla in Appleton, front view

Hire someone to dress in a hot pink gorilla costume. Station the ape at the corner of a crazy busy intersection (Northland Avenue and North 47) and you’re good to go.

Tell me, does this type of gimmick really work?

Copyright 2014 Audrey Kletscher Helbling