FORGET BILLBOARDS to push furniture and mattresses in Appleton, Wisconsin.
Instead, try guerrilla gorilla marketing.
Hire someone to dress in a hot pink gorilla costume. Station the ape at the corner of a crazy busy intersection (Northland Avenue and North 47) and you’re good to go.
Tell me, does this type of gimmick really work?
Copyright 2014 Audrey Kletscher Helbling
Minnesota Prairie Roots 
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