FORGET BILLBOARDS to push furniture and mattresses in Appleton, Wisconsin.
Instead, try guerrilla gorilla marketing.
Hire someone to dress in a hot pink gorilla costume. Station the ape at the corner of a crazy busy intersection (Northland Avenue and North 47) and you’re good to go.
Tell me, does this type of gimmick really work?
Copyright 2014 Audrey Kletscher Helbling
Minnesota Prairie Roots 
🙂 This is always entertaining to see. Subway and pizza joints do this frequently in the St.Paul/Minneapolis metro area.
Every time I see something like this gorilla, I wonder about city ordinances and about this type of advertising causing a traffic accident.
Good point.
Beats me. That is a crazy looking gorilla. I guess it makes you look but it certainly would not make me go buy a mattress from them.
That was exactly my reaction. Made me look. But buy? No.
Exactly!
Well you couldn’t miss that. I don’t think that it would make me shop in there store though. Maybe if it was a cute sheep in front of a yarn store. I’d rather see the real thing thou.
What a great idea– a cute sheep in front of a yarn shop.
Bet their sales are going APE!
Good one, Allan.
I don’t know but there’s a “Statue of Liberty” costumed person on several corners in LaCrosse (and other towns) advertising Liberty Tax Service! Curious what they get paid for that. Some years it’s been very hot (last year) but mostly it’s frigid!!!!!
I’ve seen this Statue of Liberty in Northfield, too. Yes, not an easy job in Minnesota weather.
I used to bike ride by some of these folks back when I could still bike, like the guy, well woman it turned out, in the Liberty tax costume. She would not tell me what she was paid, not because she was not supposed to tell me but because she seemed to be rather ashamed of the pay.
This does not surprise me.
I totally admire anyone who would endure such to earn honest pay!!!!!
Excellent point.
We were just in the Seattle area north side of the city, Lynnwood, to be exact. My son and I were discussing these people, which are common all over the West Coast. (He has lived in San Diego, San Jose, San Francisco and Seattle.) Some people out there holding or by signs are dancing. I at first thought they were just killing time, but Nate says they get paid more to dance, and of course, in warmer weather some are dancing in briefer costumes than the mattress gorilla.He said that the dancers get paid much more. He has a friend whose wife did it in San Diego. The friend says the pay if you dance is pretty good and yes people do stop because of it. Nate drove me around Lynnwood and easily found four different kind of dancers.
BTW, when were out there two weeks ago, Nate drove us up into the Cascades on the road now buried under mud.
I meant to say that my son says some dancers get paid MUCH more.
Got it. Thanks for the clarification.
Now this is interesting about the dancing, Clyde. I, too, would have thought that’s just to stay warm or to kill time.
That’s a scary thought, to consider that you and Nate were just on that now buried road.
OMG – I saw the 1st pic and thought here we go with pink gorillas! Does the pink gorilla dance – love the dancing if it is good dancing?!? Much better than the clown in yesterday’s news scaring drivers:( The one furniture store was not getting much action from individuals twirling signs, so they now have cars that drive around on the weekend with BIG billboards on top of vehicles – pretty interesting sight to see – especially when they all stop at the same place for lunch. At least it keeps my commute and driving around interesting and unique!!! Happy Hump Day:)
A clown scaring drivers? Where? What?
Nope, the pink gorilla was not dancing. Just standing by that sign.
Here you go . . . http://www.allvoices.com/contributed-news/16773937-clown-scares-drivers-on-the-streets-of-new-york.
Hmmmmm. Interesting and scary, I’d agree.
Did Halloween Come Early or Is the Circus In Town???
Good question. You readers these past two days have certainly had some quick comebacks.
I think it’s quite entertaining to send a pink gorilla out to do advertising. And fun! Why not?
My one concern is the distraction caused to drivers since these costumed employees are typically stationed along busy streets. But then again cell phones are likely a worse distraction.
This would just confuse me…a pink ape that wants you to buy a mattress, I dont think so, and what the heck is a “tax sale”?
I believe the “tax sale” references using your income tax refund to purchase merchandise from this business.
Such and odd way to put it…maybe tax refund sale would make more sense 🙂
I agree.