Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Commentary: The importance of a free press in a democracy March 4, 2025

This is the front page of the August 15, 2017, Faribault Daily News. It was part of “Whiteout,” an effort during Minnesota Newspaper Week to remind readers of the importance of newspapers. Imagine if there was no free press. (Minnesota Prairie Roots copyrighted file photo 2017)

I AM WRITING THIS OPINIONATED POST with no apologies. As an American woman with a college degree in mass communications (news/editorial emphasis) and experience as a newspaper reporter, I’ve always felt strongly about a free press. Even more so today with threats to that freedom. If you are unaware of current actions against the press, research and read. A free press is a vital part of democracy.

The second page of the Daily News from the August 15, 2017, issue explains the importance of a free press and its role. (Minnesota Prairie Roots copyrighted file photo 2017)

Journalists serve, among other roles, as government watchdogs. That means they, ideally, provide accurate and balanced reporting on government, at all levels. The “fourth estate” holds the government accountable via the stories they write. Not agenda-driven stories shaped by a biased editorial perspective or by information spoon fed to them by a press secretary. But rather stories based on quotes, actions, interviews, facts. Good solid reporting. Not misinformation, disinformation and/or propaganda. I must, though, state the obvious here. Not all sources speak truth to the media. And not all media write truth.

Suppression and criticism of the press are nothing new. Some of the criticism is deserved. Much of it is not. You may like journalists or you may not. That’s not the point. The point is that we need a free press, one unsuppressed/uncensored by those who are in positions of power. If you think otherwise, then look to history and to countries under authoritarian leaders, dictators. Under those leaders, messaging is/has been carefully controlled. Manipulation, intimidation and absolute power rule.

I started my newspaper career at a small town Minnesota weekly, typing my stories on a manual typewriter. This photo was taken in a Hastings antique shop, where I left a message. (Minnesota Prairie Roots copyrighted file photo)

During my journalism career, I have not been immune to those who wanted to control what I wrote. They did that sometimes in a back door way via criticizing me and my work and/or by shutting me out. Thankfully, my editors always had my back.

Let me give you some examples. While covering a school board meeting for a small town southern Minnesota weekly, a teacher said some things that were controversial. Decades out, I can’t recall details. But I do remember how this teacher fumed about my quoting him in a news story. The quote did not reflect favorably on him. But he made the statement at a public meeting. And it needed to be reported. Readers could decide what they thought of his comments.

In that same community, a local realtor called me out for quoting him in a story about a city council meeting. Again, I don’t remember details. But he was absolutely irate and verbally attacked and bullied me for what I’d written. (Sound familiar? Bullying. Fake news.) My reporting was accurate. I was not about to cave to his pressure. Once again, my editor stood up for me. He knew I demanded the best of myself in my work and that I would settle for nothing less than fair and accurate reporting.

Flash ahead to a different small town where I, once again, found myself despised. This time by a school superintendent. He didn’t like that I covered a student walk-out. It happened. I observed, interviewed him and students. And he retaliated. Every time I attended a school board meeting, he refused to give me an agenda or the packet of information distributed to board members and to the editor of the local weekly newspaper. (I worked for a regional daily.) He refused to talk to me. He made no effort to hide his disdain or to make information accessible to me. His was clearly an effort to stop me from reporting on anything school related, including school board meetings. His strategy did not work.

Published in the Faribault Daily News in August 2017 as part of the “Whiteout” campaign. (Minnesota Prairie Roots copyrighted file photo 2017)

Attacks on journalists have become more rabid in recent years. I think we can all agree on that. Don’t kill the messenger for the message he/she delivers. Respect those journalists who truly are doing their best to report fairly and accurately and who hold themselves and their work to high standards. Turn to those reliable sources for news.

Certainly, some media outlets and journalists are incredibly biased with specific agendas. They have become mouthpieces for government leaders, political parties and issues. I’m not praising those who are manipulating people to shape public opinion and to push ideas. Unfortunately, though, I see more and more government leaders, politicians and others targeting dedicated-to-the-craft journalists. These hardworking reporters are being shut out, degraded and abused because they accurately report what they see and hear in their watchdog role. Kinda like me with that small town school superintendent decades ago, just a lot more amplified and with much more serious consequences.

Thankfully, plenty of journalists committed to writing the truth still remain. They are strong men and women of integrity and morals who give a damn about democracy and a free press. Now, more than ever, we need to recognize the value of a free press, underscore FREE. Even though I no longer work as a newspaper journalist, I still strongly value freedom of the press. It is, always has been, a cornerstone of democracy.

(Book cover sourced online)

FYI: I encourage you to read Chasing Hope—A Reporter’s Life by Nicholas D. Kristof, currently an op-ed columnist for The New York Times. The two-time Pulitzer Prize-winning journalist worked as a foreign correspondent in Hong Kong, Beijing and Tokyo. He witnessed some pretty horrible atrocities—including the massacre in Tiananmen Square, the genocide in Darfur and much more—and offers remarkable insights via his experiences, observations and exceptional storytelling.

Of special note in Kristof’s book is a reference to an August 2008 campaign rally in Lakeville, Minnesota, which the author calls “one of the finest moments in American politics in my lifetime.” Kristof shares a story about Senator John McCain, who was then vying for the Republican Presidential nomination. I refer you to pages 239 and 240 in Chasing Hope. This book is worth the read for that story alone. It will give you hope. And, no, I’m not telling you more. Read the book.

© Copyright 2025 Audrey Kletscher Helbling

 

Celebrating community journalism during National Newspaper Week & my backstory October 8, 2024

I am a down-to-earth writer who focuses on writing about people, places and events primarily in Minnesota. Here I’m pictured outside Jack Pines Resort, rural Osage. I was there attending a book launch party for an anthology in which my writing published. (Minnesota Prairie Roots copyrighted file photo by Randy Helbling, September 2024)

I’VE ALWAYS LOVED WRITING. From early on, my love of language, of words, of grammar, of, yes, even spelling, defined me. Give me a book to read. Give me a spelling test. Give me a pen and a notebook. And then a computer. Words, words and more words. I will find them, use them, create stories with them.

At one time, I wanted to pursue a degree in German. But, after a year in college, I changed direction because I didn’t want to teach. I decided to study journalism. It was absolutely the right decision for me, my interests and my skills.

With that intro, I join the many writers who are celebrating National Newspaper Week October 6-12. That includes journalists from my local paper, The Faribault Daily News, in which my writing publishes each weekend and sometimes more. I no longer consider myself a full-fledged journalist as much as a writer. These days I write from a personal perspective, more as a columnist, rather than as an objective reporter. I write fiction, creative nonfiction and poetry, too.

MY JOURNALISM EXPERIENCE

But I did work as a full-time newspaper reporter and photographer after graduating with a mass communications degree (news/editorial emphasis) in 1978 from Minnesota State University, Mankato. I worked for newspapers in Gaylord, Sleepy Eye, Mankato, Owatonna and Northfield. Eventually I gave up journalism when I started a family. The long and odd hours are not conducive to family life.

Today my three kids are long grown and gone, and I’ve found my way back to writing with an added focus on photography. What makes a good writer, a good newspaper reporter? Topping my list are the abilities to listen and focus on detail. I’ve always considered myself a good listener, a necessity for any newspaper reporter. I developed the skill of taking notes while actively listening. Organization also factors in. There’s always a bit of homework involved in prepping for an interview. Research the subject. Prepare questions, but be open to asking more as the interview progresses. Focus on details. Tell a story.

I worked in journalism before the days of cellphones, so I filled notebooks with pages of notes. I also studied and worked in the profession before computers and digital cameras. My first job out of college, I typed all of my stories on a manual typewriter, shot all my photos on film. I would never want to go back to either. Give me a computer and a digital camera. It’s much easier to create with those.

FOCUS ON LOCAL STORIES

I love sharing stories and photos of people, places and events that weave into my life, that I discover. I find joy in following a gravel road, in discovering interesting signage, in exploring small towns, in meeting ordinary people following their passions… People often tell me I find the most interesting things. I agree. And then I tell them it’s right here in their own backyard if only they pause to look, and see.

Therein lies the value of community journalism, which I want to highlight and honor during National Newspaper Week. Our local newspapers are all about local. Local reporters cover and write about the people, places and events that are happening locally. They write stories ranging from features to hard news. I covered all of those, too, while working as a full-time reporter. It’s not an easy job. People are quick to criticize, slow to praise. So I want to state right now that I appreciate our local news team. They work long, odd hours, just as I did, to gather and write the news. They care.

Everyone ought to care that freedom of the press thrives, that these journalists are covering our government meetings, writing about our neighbors, highlighting ordinary people who do extraordinary things and much more. We need newspapers as much today as ever before, perhaps even more.

Please, support your local newspaper by subscribing. And thank a newspaper reporter for their dedication to the profession. They deserve to be recognized, especially during National Newspaper Week.

© Copyright 2024 Audrey Kletscher Helbling

 

In Montgomery: Featuring the letterpress art of Tin Can Valley Printing February 16, 2022

A promo poster printed by Craig Kotasek of Tin Can Valley Printing. (Minnesota Prairie Roots copyrighted photo February 2022)

INSIDE AN HISTORIC 1892 BRICK BUILDING in the heart of Minnesota Czech country, a Letterpress Print Show drew me to The Arts & Heritage Center of Montgomery. The show, continuing until February 26, features the art of Craig Kotasek of Tin Can Valley Printing Co. in nearby Le Sueur.

The historic Hilltop Hall houses The Arts & Heritage Center of Montgomery on the right and Posy Floral & Gifts, left. (Minnesota Prairie Roots copyrighted photo February 2022)
Inside the center, Kotasek’s prints plaster walls. (Minnesota Prairie Roots copyrighted photo February 2022)
The artist includes some background info about himself, this sheet focused on his time at The Gaylord Hub. (Minnesota Prairie Roots copyrighted photo February 2022)

As a journalist and an art lover especially appreciative of letterpress printing, I delighted in this exhibit of an art now in revival. Not only that, I hold a connection to Kotasek. We both worked at The Gaylord Hub, me as my first newspaper reporting job straight out of college in 1978 and he as an apprentice printer there in 1999. We learned under the mentorship of Jim Deis, then editor and publisher of the generational family-owned newspaper. I’ve never met Kotasek, yet I feel linked via The Hub.

This shows the steps in creating a multi-hued print. (Minnesota Prairie Roots copyrighted photo February 2022)

To view his art is to gain an appreciation for a past printing process. In letterpress printing, movable raised wood or lead letters/type are pieced together in a frame, then secured before inking onto paper via a printing press. That’s a simplistic explanation. If multiple ink colors are required, the process is layered, longer, more labor intensive. Likewise, art carved from linoleum or wood blocks goes through a similar process in creating fine art prints, gig posters and more.

Volunteer JoAnn Petricka with Kotasek’s prints to the left. (Minnesota Prairie Roots copyrighted photo February 2022)

When I entered the narrow room which houses The Arts & Heritage Center in the small southern Minnesota community of Montgomery and saw Kotasek’s letterpress art, memories rushed back. Memories of the strong scent of ink, the clacking of noisy printing presses, scenes of printers Dale and Bucky laboring in stained printers’ aprons, me trying to hear phone conversations with sources. Me pounding out news stories on an aged manual typewriter against the backdrop of all that noise.

Hand-carved blocks were used to create this art titled “Eight-Pointed Star.” (Minnesota Prairie Roots copyrighted photo February 2022)

But on this February morning, quiet prevailed as I studied the work of this craftsman, this visual artist. Letterpress is both craft and art.

Kolacky Days queens in framed photos over prints from Tin Can Valley Printing. (Minnesota Prairie Roots copyrighted photo February 2022)
One of his specialties is creating posters for musical gigs. (Minnesota Prairie Roots copyrighted photo February 2022)

Beneath professional portraits of Kolacky Days queens, which ring this room near the ceiling, hang examples of Kotasek’s assorted creations. Gig posters for musical groups (including his own Oxbow Boys band). Fine art prints created with hard-carved blocks. A mix of letterpress and block. And on a shelf, a box of his popular letterpress greeting cards. Another display holds his $10 numbered prints.

A hand-carved block for printing. (Minnesota Prairie Roots copyrighted photo February 2022)

I feel such an appreciation for Kotasek. His love for the letterpress craft shows in his printing skills, his creativity. To get clear, crisp prints takes patience, practice, time, effort. But before that comes the visualization, the creativity, the ability to bring many elements together in hands-on work.

Type in a tray. (Minnesota Prairie Roots copyrighted photo February 2022)
Cans of ink to color his art. (Minnesota Prairie Roots copyrighted photo February 2022)
Roller and carved blocks to print. (Minnesota Prairie Roots copyrighted photo February 2022)

A tall enclosed cabinet holds some of Kotasek’s tools of the craft. Letters. Rollers. Ink. Wood-cuts. All offer a glimpse into this artist’s world. He’s gathered abandoned, about-to-be-scrapped printing presses and other printing tools from small town newspapers in Minnesota and set up shop in a renovated granary on the family farm just outside Le Sueur. His studio overlooks the valley, home of the Jolly Green Giant associated with Minnesota Valley Canning Company, later Green Giant.

Kotasek has created numerous Green Giant prints. (Minnesota Prairie Roots copyrighted photo February 2022)

Kotasek pays homage to the vegetable canning company in the name of his printing business, Tin Can Valley Printing. On his website, he offers several explanations, one referencing a farmer who fed discarded canned vegetables to his pigs from damaged cans. As the story goes, the pig farmer tossed those empty tin cans into a ravine. During a massive flood of the Minnesota River Valley in 1965, the cans reportedly floated into town, causing an array of issues. The name Tin Can Valley stuck. I like the historic reference, the memorable moniker.

Featured art includes Jolly Green Giant prints, right. (Minnesota Prairie Roots copyrighted photo February 2022)
More food art prints. (Minnesota Prairie Roots copyrighted photo February 2022)
In the corner of my “Niblets of Corn Sign” print. (Minnesota Prairie Roots copyrighted photo February 2022)

I found myself drawn to Kotasek’s Green Giant-themed prints. I purchased No. 38 of his 2019 “Niblets Corn Sign” 8 x 10 card stock print. It’s a reproduction of a metal sign that once marked the Green Giant canning factory in Le Sueur. The four-color print, crafted from wood type and hand-carved wood and linoleum blocks, features the legendary Green Giant hefting a massive ear of sweetcorn. The image is iconic rural Minnesota.

This particular poster has an old style newspaper vibe. (Minnesota Prairie Roots copyrighted photo February 2022)

Kotasek represents in many ways the past of newspapers in Minnesota. Early editors printed their papers with letterpress. They also served their communities as print shops. When I worked at The Gaylord Hub, farm auction bills flew off the aged printing presses. Kotasek remembers the endless fundraiser raffle tickets he printed while learning the printing trade.

A poster fitting for the Czech farming community of Montgomery. (Minnesota Prairie Roots copyrighted photo February 2022)

If you’re interested in meeting Kotasek, visit The Arts & Heritage Center of Montgomery, 206 First Street North, between 9 am – noon on Saturday, February 26, during an artist’s reception. The center is open limited hours: from 2-5 pm Thursdays and Fridays and from 9 am-noon on Saturdays. The show closes February 26.

While in Montgomery, be sure to check out the shops (gift, floral, quilt, thrift, drugstore…) and stop at Franke’s Bakery for a sweet treat. You’ll find kolacky there in this self-proclaimed “Kolacky Capital of the World.” The town is also home to Montgomery Brewing and Pizzeria 201 (a popular local eatery with curbside pick-up only currently). I encourage you to check destination hours in advance of a visit to avoid disappointment. Also notice the historic architecture, the photo tributes to veterans and the town mural (across from the bakery). Montgomery rates as one of my favorite area small towns…because of The Arts & Heritage Center and more.

© Copyright 2022 Audrey Kletscher Helbling

 

Old school journalism & lessons learned June 22, 2021

In journalism school and early in my journalism career, I typed stories on a manual typewriter similar to this. MN Prairie Roots file photo.

IN A WINDOWLESS ROOM of Armstrong Hall on the campus of Mankato State University, I pounded out a fictional obituary on a manual typewriter.

The year was 1976. And I was learning the basics of newspaper reporting. Lesson number one: Always spell a person’s name correctly. Never assume. Ask for the spelling. There is no reporting sin worse than misspelling a name. I remembered that during my first reporting job out of college when I interviewed Dayle. Not Dale.

I learned from two of the best—Robert O. Shipman and Gladys B. Olson. They were old school journalists, determined to teach Woodward and Bernstein-hyped students how to gather facts and report with truth, accuracy and integrity. They taught the basics—how to write a strong lede, how to infuse interest into feature stories, how to get the story right…

But beyond that, they cared. Deeply. They cared about the roles newspapers play in communities. To report hard news. To share human interest stories. To inform. To keep tabs on government and schools and other groups entrusted with public monies and policies. To share and express opinions on the editorial page, considered the heart of a community newspaper. To publish obituaries. And much more.

A section of a feature I wrote about Mike Max, now a sports anchor at WCCO TV. MN Prairie Roots file photo.

All these decades later, I remember those lessons learned from Shipman, Olson and others who taught mass communication classes at what is today known as Minnesota State University, Mankato. I graduated in March 1978 and shortly thereafter started working as a newspaper reporter at a small town weekly, The Gaylord Hub. My career would also take me to full-time reporting jobs in Sleepy Eye, Mankato and Owatonna, and to a short-term assignment in Northfield with freelance work also tossed in the mix.

Through the years, I’ve maintained my passion for writing and grown my passion for photography. Even while raising three children, with minimal time to write. Yet, I’ve had no desire to return to the long and odd hours of working for a newspaper at low pay with the stress and pressure of deadlines and a public that criticizes more than values the free press.

Much has changed since I typed a fictional obit in Armstrong Hall on a manual typewriter. For one, technology. Two: Newspapers charge to publish obits. I still struggle with that change. But I understand given the declines in ad revenue. Three: Attitudes. The easily flung accusation of “fake news” simply angers me as does constant criticism of responsible media. “Don’t kill the messenger,” I advise those who target the media for reporting “only bad news.”

A feature I wrote in 1979 republished in the June 4, 2020, issue of The Gaylord Hub. MN Prairie Roots file photo.

I wonder what Professors Shipman and Olson would teach students today. I expect they’d still focus on the basics. On accuracy and integrity and spelling names correctly.

While writing this post, I wanted to assure I spelled their names right, which led me to search online. It was then that I discovered some interesting facts about Olson, a petite spitfire of a woman. Shortly before she turned four, Gladys and her infant brother were orphaned as a result of the 1918-1919 flu pandemic. Their parents died within 24 hours of each other, among more than 8,000 North Dakotans who died of influenza in 1919. The siblings were raised by their paternal grandparents. I wish I’d known this when Olson taught me how to become a good, decent and fair newspaper reporter.

From the front page of the Faribault Daily News. MN Prairie Roots file photo 2020.

Today, as I read Olson’s 2016 obit, I understand her backstory, what shaped her strength and resilience and kindness. The list of her accomplishments beyond journalism professor emphasizes service to others. She lived to age 101. That she died only four years before the COVID-19 pandemic is not lost on me. I’m thankful she didn’t have to endure another pandemic. I’m also thankful that she, and Robert Shipman, taught me old school journalism style. To write with fairness, integrity and accuracy. And to value the role of newspapers in a democracy.

© Copyright 2021 Audrey Kletscher Helbling

 

A 1979 interview with Mike Max & reflections on community journalism June 12, 2020

A CARDBOARD BOX, stacked in an under-the-roof storage space on the second floor of my house, holds layers of yellowed newspaper clippings. Not stories of personal value because they are about me or my family. But rather stories I wrote, as a community journalist.

In March 1978, newly-graduated with a mass communications degree from Mankato State (now Minnesota State University, Mankato), I started my multi-faceted job at The Gaylord Hub. I was the first-ever journalist hired at the small rural weekly in Gaylord, the county seat of Sibley County. Prior to that, family at the then second-generation family-owned paper covered all the editorial work.

I did everything from writing news stories and features to taking and printing photos to writing headlines to going to the printing plant and then swinging canvas bags full of newspapers into the back of a van for delivery to the post office. I learned nearly every aspect of community newspapers except selling and designing ads and covering sports. Under the guidance of a supportive, encouraging and kind editor and publisher, Jim Deis, I grew my skills and my passion for small town community journalism.

 

A feature I wrote in 1979 republished in the June 4, 2020, issue of The Gaylord Hub.

 

Forty years after I left The Hub, the newspaper still arrives weekly in my mailbox. Jim passed many years ago. His son, Joe, just a kid when I worked at the paper, now serves as the third-generation editor and publisher. And last week he republished a feature, No need for the bubble gum, I wrote in July 1979. Perhaps my one and only sports story. I interviewed the Max brothers—Mike and Marc—for a feature about their sports card collection.

I recall going to the brothers’ home in Lakeside Acres and the piles and piles of bagged, boxed and loose cards numbering some 7,000. But I didn’t remember details of that interview with the 9 and 14-year-olds. So rereading that story I wrote 41 years ago proved entertaining, especially considering where one of those boys landed. Mike Max went on to become the sports director for WCCO-TV in the Twin Cities. And more recently, he expanded to hard news by covering the protests surrounding the death of George Floyd in Minneapolis.

 

WCCO personality Mike Max, up close in a photo I took in 1979. Photo by Audrey Kletscher from The Gaylord Hub.

 

But back to that 1979 feature I wrote. Here’s my favorite quote from Mike:

“I was always interested in sports. I saw packs (of collector cards and bubble gum), so I would sneak some money and buy a whole bunch,” he said.

That was despite his mother’s orders to buy “only one pack.” He would buy about eight packs, hide seven in his pocket and show his mom the “one pack” he had bought.

Barb Max said she found out about her son’s tricks, but years later.

I love that part of the story.

But I find equally humorous this paragraph from my feature:

The two plan on keeping their cards, but speculate on selling some of them if the price is right. “I’ll save them until I get real old,” Marc said. “I’ll save them until they’re worth more and more, but maybe someday sell them if I need money real bad.”

 

A section of the republished story from 1979.

 

Reflecting on that feature of four decades ago, I am reminded of the importance of community newspapers. These are the stories we are losing as more and more small town weekly newspapers, and even some dailies, are folding. Declines in advertising revenue and subscribers, rising expenses and the growth of online media alternatives have all factored into the demise of print journalism. I can’t even begin to tell you how much that saddens me. We are losing such a valuable part of our communities. The watchdogs. The storytellers. The historians. The source of information about public meetings, community events, deaths—news in general. The media is too often under attack, blamed for reporting too much bad news. Don’t kill the messenger, I say.

I will always remain grateful for the two years I worked as The Cub from the Hub, a name tagged to me while in Gaylord. There I learned and grew as a writer, always striving for integrity, honesty and balanced reporting. By far, feature writing proved the most enjoyable aspect of my work. From Gaylord, I would go on to report for The Sleepy Eye Herald-Dispatch, The Mankato Free Press (St. James bureau), The Owatonna People’s Press and The Northfield News. Some were temporary fill-in jobs, others full-time. But no matter where I worked, I worked long, hard hours at low pay to cover the community. I reported the hard news and attended endless city council/school board/county board meetings into the late hours of the night. And sometimes I wrote, too, about kids who collect sports cards. Kids like Mike Max and his younger brother, Marc.

© Copyright 2020 Audrey Kletscher Helbling

 

With gratitude for community newspapers April 15, 2020

Published in the Faribault Daily News in August 2017 as part of a “Whiteout” campaign by Minnesota newspapers during Minnesota Newspaper Week. Minnesota Prairie Roots file photo 2017.

 

NOW, MORE THAN EVER, our community newspapers need our support. They, like so many businesses, have been negatively affected by COVID-19.

Ad revenue has plummeted due to business closures. One only need page through a local newspaper to notice the drop. Advertising, and subscriptions, pay expenses from printing to payroll.

 

The Faribault Daily News on my front steps, when it was still delivered by carrier. Today the paper lands in my mailbox, delivered by the post office. Minnesota Prairie Roots file photo.

 

Already in Minnesota, several newspaper—The Hastings Star-Gazette and the Bulletin, serving Woodbury and Cottage Grove and owned by River Town Multimedia—will cease publication in early May. In Fargo/Moorhead, The Forum is no longer publishing a print paper on Mondays and Fridays.

In my community and throughout the region, Adams Publishing Group employees’ hours have been cut. And more. I’ve lost work as a freelancer and columnist for an APG arts/entertainment/lifestyle magazine that has temporarily suspended publication.

I view this issue from an insider perspective, having earned a degree in journalism and with experience as a small town newspaper reporter and photographer, albeit decades ago. I understand the importance of community journalism. I understand how hard these reporters and editors work to bring you local news. I understand the long and odd hours and the low pay. I’ve been there. Now, more than ever, newspapers are an essential business in keeping communities informed.

 

Published as part of the “Whiteout” campaign in 2017. Minnesota Prairie Roots file photo 2017.

 

Journalists commit to bringing you the stories that matter in your community. Think about that for a moment. Stories that matter in your community. The feel-good stories. The watchdog stories about public meetings. The hard news. Only in a local paper will you see those stories and photos targeted specifically for your community or region.

 

The front page of the Faribault Daily News following a devastating tornado in September 2018. Local news found only in community newspapers. Minnesota Prairie Roots file photo 2018.

 

I am grateful to the reporters, editors, page designers, ad reps and more at my local paper, the Faribault Daily News, who continue to invest their time and energy in community journalism. All too often, people criticize their work. Complain. Please, don’t kill the messenger who delivers bad news, along with the good. The reporter is just doing his/her job.

Rather, we should be grateful. We should thank these hard-working men and women for all they do. And today that means making sense of COVID-19 on a local level—writing about locals sewing face masks, hospital staff cuts and, yes, even the difficult stories about people infected with the virus. You won’t necessarily hear or read those stories in other media outlets. Our community newspapers are just that, all about community. Your community.

Please support community journalism by subscribing to your local newspaper, by purchasing ads (if your budget and situation allow), by saying “thank you.”

 

What if your community lost its newspaper? This is the front page of the Faribault Daily News during the 2017 “Whiteout” campaign. Minnesota Prairie Roots file photo 2017.

 

FYI: I invite you to read my August 2017 post about a “Whiteout” campaign by 200 Minnesota newspapers reminding people about the importance of local newspapers in their communities. It’s worth a read. Click here. And remember that a free press is a vital part of our democracy. We need reporters asking tough questions, gathering information and presenting the facts.

JOIN ME in expressing your gratitude for community newspapers in the comments section below. Tell me what you appreciate about your local newspaper and those who work there. Thank you.

© Copyright 2020 Audrey Kletscher Helbling

 

More than just a riddle February 20, 2019

DO KIDS STILL appreciate riddles?

When I was a kid, I loved them. Some riddles were stupid. Others silly. Many challenged me. Whichever, riddles usually made me laugh.

 

 

So when I saw one of my favorite childhood riddles posted in a newspaper stand outside the Faribault post office, I laughed, exited the van and walked across icy surfaces to photograph the posting.

Q: What’s black, white and read all over?
A: A newspaper.

I heard that riddle countless times when growing up. I liked it then, like it still, although the riddle no longer rings reality. Newspaper aren’t read all over. And that saddens me, a former journalist. Too many people no longer value newspapers. Rather, they get their news from other sources, not necessarily the most reliable sources either.

Newspapers and journalists are too often the targets of criticism, much of it unjustified. I’m not talking about the publications that call themselves newspapers, but truly are not in any sense of the word. I’m talking about legitimate “news papers” staffed by hardworking, unbiased journalists.

 

 

I value newspapers, especially community newspapers. I value the stories reporters write, yes, even the hard news. I value that newspapers keep me informed, expose me to differing viewpoints on the editorial page, alert me to happenings and issues in my community and elsewhere.

I recognize that my feelings about newspapers and journalists stand much stronger than those of most people. In my days working as a news reporter, I was attacked by individuals who disliked me quoting them or writing on an issue they’d rather not see in print. But their disdain didn’t stop me from doing my job.

We need a free press, a strong press, a press that does not cave to political or societal pressure. Our democracy depends on freedom of the press.

Q: What happens in a country without a free press?

A:

 

TELL ME: Share your thoughts or share a riddle. Please be respectful in your comments.

 

Here’s an example of a riddle my second daughter shared with the public many years ago at a roller rink:

A: How do you make a Kleenex dance?

Q: Put a little boogie in it.

 

© Copyright 2019 Audrey Kletscher Helbling

 

When reporters cover tough topics… January 31, 2019

 

THE NEXT TIME YOU CRITICIZE a journalist or rant that reporters are nothing but a bunch of biased writers, consider this. My local newspaper, the Faribault Daily News, recently placed first in the Social Issues category of the 2017-2018 Minnesota Newspaper Association Better Newspaper Contest. For a series on domestic violence.

The award-winning series, titled “Abuse,” published over a period of a year and covered the gamut from information to interviews with survivors and their families, advocates, police and more. These were powerful pieces, written primarily by reporter Gunnar Olson but also by Regional Editor Suzanne Rook.

It is the personal stories which made this series. Emotional stories. Gut-wrenching, difficult stories. Stories that needed to be told, heard, written, read and, then, remembered.

 

 

When a reporter can take a topic like domestic abuse and violence, interview people in a caring and compassionate way, and then share those stories through dynamic writing, that work deserves recognition. By fellow journalists. And by readers. I applaud the Daily News for raising awareness, educating and connecting people to this social issue via deeply personal stories.

As a former weekly and daily newspaper reporter, I will confirm that writing stories like this is difficult. I once wrote a series on eating disorders that included interviewing a survivor and the mother of a young woman who died from anorexia. Although I kept my professional persona in place while working on the series, inside my heart hurt for every single individual I interviewed. Reporters have a job to do. But they are still human.

I often hear newspapers criticized for printing nothing but bad news. That raises my ire. Do not kill the messenger. Newspapers are not PR mouthpieces. They are newspapers. It is their job to report the news—good and bad. Features and hard news. They do not cause the bad news. People do.

Today, more than ever, journalists are under attack. For writing fake news. For not writing something they should have or for writing something they shouldn’t have. They are losing their jobs. The free press is threatened. That should scare every single person. Democracy needs a strong and free press.

Yes, I’ve sidetracked a bit. But I’ll circle back now and reaffirm how much I appreciate my community newspaper. Reporters keep me informed of local issues and happenings, of good news and bad. I am grateful for their hard work and their willingness to stretch beyond the everyday news to cover important topics. Like domestic violence.

© Copyright 2019 Audrey Kletscher Helbling

 

Whiteout, and not the kind you think August 16, 2017

 

 

 

MY MIND WAS ALREADY reaching for the phone, punching the number for the circulation department of the Faribault Daily News when I paused.

With a sports headline printed above the nameplate and an ad stretched across the bottom of an otherwise blank front page, I realized—kaboom—that the white space couldn’t be accidental. There was a reason the paper I grabbed from my front steps on Tuesday morning was devoid of front page news.

 

 

I flipped to page two. There I found my answer. The absence of news was intentional. According to an article published there, more than 200 Minnesota newspapers are participating in a “Whiteout” to remind readers of the importance of newspapers in their local communities during Minnesota Newspaper Week.

Brilliant, simply brilliant. What an incredible visual way to make a point.

Quotes supporting freedom of the press ran in a sidebar:

“Our liberty depends on the freedom of the press and that cannot be limited without being lost.”—Thomas Jefferson

“Freedom of the press is not just important to democracy, it is democracy.”—Walter Cronkite

“Congress shall make no law…abridging the freedom of speech, or of the press…”  First Amendment to the Constitution

As a former newspaper reporter, I especially value freedom of the press. I hope the average person realizes just how important a free press is to our democracy. When a government controls the media, we lose our freedom.

I can’t recall a time in the U.S. when the media have been more ruthlessly attacked by people in power than now.

 

 

 

When I think back to my years as a community journalist, though, I recall efforts by some locals to curtail my reporting in several small Minnesota towns. A high school music teacher once attempted to intimidate me after I wrote about controversial discussions at a public school board meeting. Likewise, a realtor verbally attacked me when I wrote about city council proceedings that involved him. A school superintendent in one community treated me with disdain after I covered a student walk-out. Thankfully my editors backed me up and I continued to do my job.

Being a journalist isn’t easy, especially in today’s world. I expect the pay, the long and odd hours and stress are just as awful as when I worked in the profession decades ago. And the criticism is fierce. People complain all the time about the media. Sometimes those complaints are justified. But mostly not.

I say, “Stop blaming the messenger.” Journalists do not make the news. They are only reporting it. And we should all value that they have the freedom to do so.

© Copyright 2017 Audrey Kletscher Helbling

 

When a small town Minnesota newspaper implements a “pay for” letter policy August 11, 2016

SHOULD A NEWSPAPER charge for publishing a letter to the editor?

My Minnesota State University, Mankato, journalism professor Robert Shipman would likely turn over in his grave if he read that question. He impressed upon me that the editorial page is the heart of a newspaper. A staunch supporter of community journalism, he would not advocate paying for letters to the editor. Neither do I.

I have great respect for this newspaper man who nearly 40 years ago taught me the basics of journalism—instilling in me a strong sense of fairness in writing balanced news stories. Opinion, he emphasized, should be reserved for the editorial page.

 

Gaylord Hub election letters policy - Copy

 

This brings me back to charging a fee for letters to the editor. Interestingly enough, my concern is prompted by a notice published in The Gaylord Hub, a third-generation family newspaper where I accepted a reporting job right out of college.

Decades after I left my two-year stint at this small southern Minnesota weekly, I still get The Gaylord Hub. Unlike most community newspapers, The Hub does not have a strong editorial page. Rare are the editorials. However, locals often voice their opinions in letters to the editor. There’s been significant controversy in Gaylord related to school issues.

But now the publisher/editor has established a new policy for election-themed letters. Policies for letters to the editor are the norm at newspapers. Many publications restrict length; monitor for libelous and offensive content and personal attacks, etc.; and don’t publish election-related letters in the final issue before an election. But, in a quick perusal of the internet, checking out several major dailies across the country and several Minnesota daily and weeklies, I found none with a “pay for” publication fee.

The Little Falls based The Morrison County Record, for example, states that “Letter writers are encouraged to stick to the issues and the positions on issues and qualifications of the candidates.” Letters that lean toward advertising aren’t published.

In Gaylord, though, under the new policy, if you want to write a letter supporting or opposing a candidate or a political party, you’ll have to pay for it. Thirty dollars for up to 300 words for a Paid Election Letter.

I get where the newspaper is coming from with this policy. Some people will abuse the system by viewing the editorial page as a free advertising opportunity. But to blanket apply that to all election-focused letters seems a suppression of opinions. The policies established by The Morrison County Record seem more appropriate, more balanced in curbing potential abuse while maintaining freedom of expression.

That said, there was a time when newspapers printed obituaries and engagement, wedding and birth announcements at no cost to readers. No more, at least in most publications. Would my college professor opine that change. He likely would. Robert Shipman was Old School community journalism. He was all about integrity, unbiased reporting, getting facts right and, above all, always always spelling names correctly. He taught me well. He taught me that the opinion page is the heart of a newspaper.

Thoughts?

Copyright 2016 Audrey Kletscher Helbling

The new letters to the editor policy published in the August 4 edition of The Gaylord Hub.