Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

I’ve never met Garrison Keillor, but… June 8, 2011

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SO, HOW WOULD YOU feel if a photo you took was incorporated into a video/slide show narrated by Garrison Keillor?

Would you slip on your red shoes, lace up the laces and dance a polka?

Since I don’t own red shoes like Keillor and I don’t polka, I enthused to my husband repeatedly about my stroke of luck. I haven’t really boasted to anyone else. We don’t do that sort of thing here in Minnesota. But, I thought maybe I could tell a few of you. A photo I shot of winter on the Minnesota prairie is part of a video/slideshow narrated by our state’s most famous storyteller.

Now, how does this happen to a blogger like me who happily blogs along each day with words and photos from Minnesota, without a thought, not a single thought, that Keillor may someday come into my life. Well, I didn’t exactly meet him and I haven’t exactly spoken to him, but…

A MONTH AGO, Chris Jones, director of the Center for Educational Technologies at Gordon College in Wenham, Massachusetts, commented on my January 7, 2010, blog post, “Wind and snow equal brutal conditions on the Minnesota prairie.” He was inquiring about using my photo of winter on the prairie in a video/slideshow for retiring President R. Judson Carlberg and his wife, Jan.

Typically I do not personally respond to comments via email. I am cautious that way, protective of my email address and of anybody out there who may not have my best interests in mind. So I didn’t, just like that, snap your fingers, fire off a response to Jones. First I sleuthed. Honestly, I had never heard of Gordon College and I sure can’t spell Massachusetts.

Here’s what I learned from the college’s website: “Gordon College in Wenham, Massachusetts, is among the top Christian colleges in the nation and the only nondenominational Christian college in New England. Gordon is committed to excellence in liberal arts education, spiritual development and academic freedom informed by a framework of faith.”

I am Lutheran and that all sounded conservative enough for me.

So I emailed Jones, with several questions. You really didn’t expect me to not have questions, did you? I asked Mr. Gordon College guy: “Could you explain to me the nature of this video, which photo you are interested in using and where this video will be shown?”

That’s when he dropped Garrison Keillor’s name as the video/slideshow narrator. Sure. Yeah. Use my photo. Wherever. Whenever. Fine with me. Credit me and Minnesota Prairie Roots, send me a link to the completed video and allow me to blog about this and we’ve got a deal.

And so we did. Have a deal. After I promised not to publicly share the video with you. Sorry, I wish I could because it’s an entertaining media presentation, but I gave my word.

I also gave my word that I would make it clear to you, dear readers, that Garrison Keillor doesn’t just go around every day narrating surprise media presentations for college presidents’ retirement parties.

He met Jud and Jan Carlberg on a cruise. They struck up a friendship and, later, when the college was planning the video/slideshow, a Gordon writer “thought boldly, imagining this as a wonderful surprise for the Carlbergs, and started making inquiries,” Paul Rogati, Gordon’s CET multimedia designer, shared in a follow-up email. “When Mr. Keillor agreed to record the narration, the script was written for his style of monologue, with a reference to the winters on the prairies of Minnesota. Your image was a perfect match.”

"The photograph," taken along Minnesota Highway 30 in southwestern Minnesota.

And that is how my photo taken in January 2010 along Minnesota Highway 30 in southwestern Minnesota became connected to Garrison Keillor.

My prairie picture is one of many, many, many images incorporated into this retirement tribute to a “tall Scandinavian scholar from Fall River, Massachusetts” who was inaugurated as Gordon’s seventh president “in a swirling March blizzard” in 1993.

Yes, the whole piece is pure “A Prairie Home Companion” style and it’s a pleasure listening to Keillor’s silken voice glide across the words penned by authors Jo Kadlecek and Martha Stout.

The monologue opens like Keillor’s radio show, but “on Coy Pond on the campus of Gordon College.” It is a pond which “sometimes freezes up solid enough to go ice fishing on,” Keillor professes. And “there are rumors of an ice fishing shack being built” by the retired president with more time on his hands.

Several other references are made to Minnesota in a presentation that mixes humor with factual information about the Carlbergs’ 35-year tenure at Gordon, a “college which includes Lutherans” and which offers students off-campus experiences in places like the Minnesota prairie.

Then, finally, at the end of the video, the Carlbergs are invited to “sometime come up to the prairies of Minnesota to see what winter is all about.” A snippet of my photo appears on the screen, slowly panning out to show the full winter prairie landscape frame.

I’m not sure which the Carlbergs will do first in their retirement—sneak past Gordon College security and park an ice fishing shack on Coy Pond or visit southwestern Minnesota in winter, where, no doubt, “all the women are strong, all the men are good looking and all the children are above average.”

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WHEN (not if) the Carlbergs travel to Minnesota in the winter, they will also see scenes like this on the southwestern Minnesota prairie:

An elevator along U.S. Highway 14 in southwestern Minnesota.

The sun begins to set on the Minnesota prairie.

Barns abound in the agricultural region of southwestern Minnesota, this one along U.S. Highway 14.

A picturesque farm site just north of Lamberton in Redwood County, Minnesota.

© Copyright 2011 Audrey Kletscher Helbling

 

A look back at a 1951 graduation speech about communism June 5, 2011

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I recently attended this graduation reception for my niece Hillary, who graduated from Wabasso High School.

A soon-to-be 2010 graduate of Westbrook-Walnut Grove High.

IF YOU’RE LIKE ME, you’ve received invitations to numerous high school graduation receptions. You’ll make the rounds, shaking hands with the new graduates, inquiring about their future plans, congratulating their parents and then grabbing something to eat (pacing your food intake) before moving on to the next reception.

If you’re like me, you also have not attended a single graduation ceremony, unless your child is graduating or you are invited to a small-town high school where seating is not limited to four spaces per graduating senior’s family.

Therefore, you probably have not heard a student commencement speech in some time.

About a week ago my niece graduated as valedictorian of  Wabasso High School, my alma mater, and gave a graduation speech, of which I’ve received a copy. Hillary spoke about the past and how it weaves into the future. “As we become the people we are meant to be, we can hold onto the memories of yesteryear and the hopes of tomorrow,” she said in part. “The one thing that will always remain constant is the change in our lives.”

Now compare that to the speech (see below) given by Hillary’s grandmother, my mother, at Wabasso High School 60 years ago. Class of 1951 valedictorian Arlene Bode spoke about “Our Part in the Fight Against Communism.”

When my mom first told me the title of her speech, I laughed. “Who gives a graduation speech about communism?” I asked, and laughed again.

An old fallout shelter sign on a building in downtown Pemberton in southern Minnesota.

Then my 79-year-old mother reminded me of the time period—the Cold War, the fear of the Soviet Union, the Korean War, fallout shelters—and I understood. She doesn’t recall whether she chose the topic or whether the subject was assigned. But the content gives some youthful, historical insight into the world six decades ago:

My father, a Korean War veteran, in Korea in 1953.

“WE, THE GRADUATING SENIORS, wish to take this opportunity to express our sincere gratitude to our parents, teachers, and all others who have helped us obtain our education.

OUR PART IN THE FIGHT AGAINST COMMUNISM

Communism is threatening the peace and security of our country. This is being brought more and more to our attention each day by the governmental leaders of the United States. We are sending our boys to Korea. We are conducting investigations to reveal any communist workers who may be in our government. We are sending Voice of America broadcasts behind the Iron Curtain to inform the people of how democracy works. But this is not enough. The tide of communism is moving ever forward. Most of Europe is communistic and it is spreading rapidly in Asia. This has happened just in the last few years. We must stop this tide before it is too late. It behooves us as graduating seniors to help in the fight against communism while there is still time.

Of course we must know what we are fighting against. The mere word communism is not enough. We must know what it means. The word communism is derived from the Latin word communis meaning common. It is said that communism is the distribution of income to each according to his need. They believe that all natural resources and most businesses should be owned by the government. They also believe in community ownership of property. This is the true meaning of communism, but it has an even greater meaning here in the United States. Senate hearings have shown that it is a politically controlled conspiracy, promoted by a foreign nation, for the overthrow of our government. If they should accomplish this overthrow it would be a decisive step toward placing the entire world under communistic government. According to Kenneth Goff, author of “Confessions of Stalin’s Agent,” the communist party has six main points in its program: Abolition of all governments, inheritance, private property, patriotism, family, and religion.

The communists strike first at the poorer class of people and at those who are not satisfied with present day conditions. They promise these people that under communism they will have all they want, such as rest, leisure, and social security paid by the State. But this is far from what really happens. What really happens is that these people lose their personal freedom and whatever they do is for the benefit of the communist party.

If we have an understanding of what communism means and how it works we can fight against it. Here are some of the things we can do.

Patriotism displayed on a rural Minnesota home.

We must at all times practice democracy. Democracy means a sharing of respect, a sharing of power, and respect for the dignity of man. Democracy is promoted by a balanced economic distribution and an enlightenment of the people. We should see that parliamentary procedure is used in all organizations to which we belong such as, church organizations, community organizations, and women’s clubs. It is important to secure the wishes of the majority of the people without wasting time.

We must set a good example by being democratic in our every day life and in our dealings with others by working toward a definite goal in life, setting up ideals to follow, being a neighbor to all people regardless of their race, color, or religion, showing good judgment in all we do.

In a few years we will have a voice in our government and we must do our best to keep communists out of it. We can do this by voting at each election, which is one of the privileges of living in a democracy and one which we must never lose. But just casting a vote is not enough. We should know who we are voting for by studying the policies of each candidate to see what he stands for.

If each and every one of us practices democracy wherever we are we have done our part in the constant fight against communism. The part we play may seem small, but every little bit counts if we are to win over communism.”

AFTER READING MY MOM’S SPEECH several times, I wondered how often we as Americans pause to consider the freedoms we likely take too much for granted.

“We must at all times practice democracy. Democracy means a sharing of respect, a sharing of power, and respect for the dignity of man.”

WHAT’S YOUR TAKE on this 1951 graduation speech? Are any of her comments relevant today? What particularly struck you about this speech? I’d like to hear your specific reactions.

© Copyright 2011 Audrey Kletscher Helbling

Graduation speech © Copyright 1951 Arlene Bode Kletscher (Except for corrected errors in spelling, this speech is published here as originally written.)

2011 graduation speech excerpts © Copyright 2011 Hillary Kletscher

 

Reflecting on graduation speeches by three generations of Minnesota women May 27, 2011

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Wabasso High School, where my niece will give a speech tonight as class valedictorian. My mom and I also graduated from WHS, although the building looks much different than when we graduated in 1951 and 1974.

Arlene Bode Kletscher's 1951 graduation portrait.

SIXTY YEARS AGO 18-year-old Arlene Bode stepped onto the stage at Wabasso High School and gave a commencement speech, “Our Part in the Fight Against Communism.”

While that seems an unlikely, unsuitable, topic for an address by the class valedictorian, my mom says you need to remember the time period in which she wrote and gave that speech.

This was 1951, at the height of the Cold War, the era of bomb shelters and fear of the Soviet Union.

My mom espoused patriotism, encouraging her southwestern Minnesota classmates “to be patriotic and vote…so we can keep our freedom,” she recalls. She has a copy of that speech tucked inside her WHS diploma.

She found the speech recently when pulling out her diploma to show her granddaughter, Hillary Kletscher, who graduates tonight, also from Wabasso High.

Hillary, like her 79-year-old grandmother, is the class valedictorian and will speak at commencement. When I texted Hillary early Thursday afternoon, she hadn’t yet titled her speech. But, she said, the “main subject is change and how it’s good but we have to hold onto what we learn from the past.”

I won’t be there to hear my niece’s address. But I intend to ask her for a copy, just like I plan to get a copy of my mom’s speech, which I’ve never seen. These are parts of our family history, words reflecting the time periods in which they were written, words of hope and wisdom and patriotism (at least in my mom’s case).

Hillary will step onto the WHS stage tonight and speak on change, yet remembering the past.

Audrey Kletscher Helbling, 1974 WHS graduate.

That my mom kept her speech through six decades impresses me. I say that specifically because I have no idea where to find the speech I gave at my graduation from Wabasso High School in 1974. It’s packed in a box somewhere in a closet in my home, but I possess neither the time nor energy to dig it out.

I remember only that, as class salutatorian, my farewell address included a poem. What poem and by whom, I do not recall.

In 2006, my daughter Miranda graduated as valedictorian of Faribault High School and gave a commencement speech. Given that occurred only five years ago, I should remember the content. I don’t. I recall only that she held up a test tube to make a point.

I am also making a point here. Thankfully much has changed in the 60 years since my mom spoke on “Our Part in the Fight Against Communism.” While the world today remains in turmoil, at least the intense fear, felt by the Class of 1951 during the Cold War, no longer exists.

We have also moved beyond the turbulent 60s and 70s, a time of rebellion, anti-establishment, and anti-war sentiments and discontent over the Vietnam War experienced by my class, the Class of 1974.

By 2006, when my second daughter graduated, we as a nation were beginning to recover from 9/11, yet we lived in an increasingly security-focused society.

Today my niece graduates in a day of continuing economic uncertainty, when young people are struggling to find jobs and when Baby Boomers like myself worry about our jobs and retirement.

Yet, through it all—the Cold War, Vietnam, September 11 and a challenging economy—we remain four strong women living in a free country where we, individually, spoke freely, representing the classes of 1951, 1974, 2006 and 2011.

© Copyright 2011 Audrey Kletscher Helbling

 

Pancakes for paper May 13, 2011

Filed under: Uncategorized — Audrey Kletscher Helbling @ 8:57 PM
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MY KNEE JERK REACTION went something like this: I pay taxes and now the school is hosting a pancake breakfast to buy “needed supplies.”

Because things aren’t always as they seem, I called Faribault High School to inquire about the Pancake Breakfast flier which was mailed to me on Thursday along with my son’s mid-quarter grades and information about ordering a $75 high school yearbook.

When the woman who answered the phone couldn’t help, she transferred me to Assistant Principal Dennis Germann’s voicemail. He explained everything to me in two return phone calls and now I feel much better and more informed.

Faribault Masonic Lodge #9 and Faribault Eagles Club #1460 are teaming up to raise monies for school supplies for students at FHS. Notebooks, inexpensive calculators, paper, project supplies, etc. will be given to students who can’t afford to purchase those basics, Germann told me. He added that nearly 50 percent of FHS students qualify for free or reduced school lunches. Translate that into families that could use some extra help with school expenses. The United Way has provided some assistance in the past with school supplies.

Germann welcomes the monies that will be raised at the Sunday, May 15, Pancake Breakfast from 8:30 a.m. – 12:30 p.m. at the Faribault Eagles Club. Cost of the breakfast, which includes all you can eat pancakes with a serving of sausage and eggs and milk, coffee or juice, is $7 for adults, $5 for students and free for those five and under.

It’s the first time apparently that the high school has been selected as the recipient of this Pancake Breakfast fundraiser. That’s why the flier caught me by surprise and I really didn’t understand the definition of “needed supplies.”

As the parent of a high schooler, and two FHS graduates, I’m happy to see secondary students benefiting from a fundraiser like this. Typically the focus is on elementary age kids. I know how quickly costs add up to buy school supplies for a teen. Last year, if I remember correctly, I forked out $100 for some fancy schmancy calculator my son needed for a math class. Students won’t get fancy calculators like that through this program (I think the school has some available to borrow). But at least they’ll get basic school supplies.

So much has changed in the decades since I graduated from high school and we really only needed 3-subject notebooks, pens, pencils, folders and loose leaf paper.

Now it’s way beyond paper, to needing computers and internet access at home. I bet many families out there can’t afford internet service. Thankfully free internet is available at the public library. But it isn’t always easy for students to get there when they need to do online research.

I wonder also about the cost of class field trips, if some students can’t afford even basic school supplies. I recently wrote a $27 check for my son to go on a field trip to the Science Museum to view the King Tut exhibit. I gave him another $15 for lunch, which even he told me was expensive. How do families with already stretched budgets manage these additional costs?

We shouldn’t need pancake breakfast fundraisers to supplement the cost of education. But we all know times are tough. So thanks, Eagles and Masons, for doing your part to organize this event that will help Faribault families.

© Copyright 2011 Audrey Kletscher Helbling

 

The trend toward healthier foods in schools and the chocolate milk debate May 7, 2011

Filed under: Uncategorized — Audrey Kletscher Helbling @ 7:59 AM
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SHOULD PUBLIC SCHOOLS offer chocolate milk with school lunches?

That’s an issue being discussed right now in the Fergus Falls Public School system, according to an article published in the Fergus Falls Journal.

The head of the Parent Teacher Organization appeared before the school board recently requesting that chocolate milk no longer be offered to students, except on Fridays as a “special treat.” She’s concerned about the sugar in chocolate milk and about serving healthier food. You can read the entire story by clicking here.

Based on the volume of responses to the Journal article, I quickly concluded that chocolate milk in school is certainly a hot button topic.

Opinions range from “let the kids have their chocolate milk because then at least they are drinking milk” to school lunches need an overhaul to this is a political issue.

Personally, I’ll pick white milk over chocolate any day. I grew up on a dairy farm, meaning I can’t really give an unbiased opinion here. Cows don’t produce chocolate milk. To my taste buds, chocolate milk compares to chugging chocolate syrup and I prefer my chocolate syrup on ice cream.

Here’s my take on banning chocolate milk from school lunchrooms:  Kids will eventually learn to drink white milk if they don’t have the chocolate option.

I think the PTO president erred with her compromise offer to allow chocolate milk as a “special treat” on Fridays. That would send a mixed message to students. Labeling a food as a “treat” only makes it more appealing.

This chocolate milk discussion reminds me of a controversy over soda pop vending machines in schools several years ago. I don’t recall the details, but it was a point of much debate in my community of Faribault. I don’t know how the issue was eventually resolved. And, honestly, because my kids are big milk, and not big soda, drinkers, I really did not pay that much attention to the issue. I should have.

Whether milk or soda is at the center of discussion, it’s good that parents, food service employees, school administrators and others are finally taking a good look at school lunches and working toward serving healthier foods and beverages to our kids.

In Fergus Falls, a Wellness Committee is tackling the topic of improving school lunches. Click here and here for the May school lunch menus in Fergus Falls. You’ll find main menu items like chicken nuggets, hot dogs, corn dogs and super nachos along with baked (not fried) fries, sunflower nuts, fresh fruit and fresh veggies. I can see progress in that list, but still some of those food choices don’t seem all that healthy to me.

And just to be clear here, I’m neither a food purist nor a perfect parent. I’ve served chicken nuggets to my family and I would label my 17-year-old son, my youngest, as a “picky eater.” It’s not that I haven’t tried to get him to eat his fruits and vegetables…

Fergus Falls certainly isn’t alone in moving toward healthier school lunches that feature fewer processed foods and more fresh veggies and fruit.

Throughout Minnesota, students, staff and volunteers are planting gardens, a win-win way to engage and teach students about healthier eating. The gardens will also provide fresh vegetables for school lunchrooms. The Statewide Health Improvement Program (SHIP) is helping lead the way. You can click here to see what’s happening in your county through SHIP.

In my county, Rice, for example, a “Growing Healthy Foods” workshop is slated for 6:30 p.m. Wednesday, May 11, in the 4-H building at the Rice County Fairgrounds. Master gardeners will present information about gardening in this program funded through a SHIP grant.

While individuals and students are planting gardens, Minnesota schools are also working with local growers to incorporate fresh produce into school lunches.

Check out the Minnesota Farm to School Program to see how some schools are embracing the trend toward eating local. It’s inspiring to read about apple orchards and tomatoes and school gardens and efforts to educate and reconnect students to the land.

I expect, though, that despite efforts to improve the quality of food in school lunchrooms, cost will determine whether healthy, permanent changes can be made. School districts don’t exactly have extra money in their budgets. And parents, in a time of already stretched family finances, won’t appreciate/can’t afford hikes in school lunch prices.

Getting kids to change their eating habits presents a major challenge also.

What’s your opinion on the current trend toward serving healthier foods in schools? Are changes needed? Will kids embrace such changes? Can school districts afford to offer healthier foods (which will likely cost more to buy and to prepare)? Will parents pay higher prices for school lunches?

And, finally, how do you feel about pulling chocolate milk from school lunchrooms?

© Copyright 2011 Audrey Kletscher Helbling

 

Meet the new Minnesota FFA president May 5, 2011

Filed under: Uncategorized — Audrey Kletscher Helbling @ 7:42 AM
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I AM PROUD, so, so proud, of my niece Hillary Kletscher of Vesta.

On Tuesday, she was named the 2011-2012 Minnesota Future Farmers of America president. (Click here to see the announcement.)

That selection speaks volumes to Hillary’s leadership skills, character and commitment to a stellar organization. She is among 9,100 FFA members from 175 Minnesota chapters. Her home chapter is my alma mater, Wabasso High School in Redwood County on the southwestern Minnesota prairie.

Nearly 40 years ago I became the first girl to join the WHS FFA, blazing the way in a previously male-dominated organization.

The 1973 - 1974 Wabasso High School FFA chapter consists of mostly male students. I am among the few females featured in this yearbook photo. I'm seated in the second row, third girl on the right.

For that reason I am particularly, personally, pleased that my niece now holds the highest office in Minnesota’s FFA.

It is an accomplishment that will open many doors for this WHS senior who has been serving as the Region V FFA president and as her chapter’s president. Hillary is a leader.

But it takes more than strong leadership skills to garner the top FFA spot in the state. Hillary and the other 15 candidates for state offices (selected by a nominating committee of their peers and adults) were evaluated in the areas of communication, team player, knowledge, organization, character, passion for success, influence and critical thinking.

Whew, simply reading that list posted on the Minnesota FFA website makes me realize that this is a daunting process that includes a written application, interviews, a written test, round robin issues conversations and more.

My niece, I am certain, can handle the responsibilities that will come with her new position.

Hillary is also an academically-gifted student and will graduate in a few weeks at the top of her class, 60 years after her paternal grandmother, Arlene (Bode) Kletscher, also graduated as the WHS valedictorian.

(I graduated in 1974 as the WHS salutatorian and my own daughter, Miranda, graduated as the Faribault High School valedictorian in 2006.)

Wabasso High School's winning T-shirt design, front and back.But back to Hillary. Her list of accomplishments in FFA, if I knew all of them, would be lengthy. She’s excelled in soil competition. And last year a T-shirt she designed won the National FFA T-shirt Contest. The winning slogan: “Who needs a license…When you can drive a tractor!”

I never came close to doing what Hillary has done in FFA. I won the Chapter Farmer Scholarship Award, and that’s about all I remember other than my first-female member status.

Hillary will have a busy year ahead of her as she juggles her freshman year of college at Iowa State University and trips back to Minnesota to carry out her FFA presidential duties. But if anyone can handle the stress, the pressure, the demands, it is my strong, determined niece.

She will continue to live the FFA motto:

Learning to Do

Doing to Learn

Earning To live

Living to Serve

© Text copyright 2011 Audrey Kletscher Helbling

T-shirt graphic courtesy of Hillary Kletscher

Hillary Kletscher photo by Matt Addington Photography and courtesy of Hillary Kletscher

 

Defining Easter eggs in Seattle April 21, 2011

Filed under: Uncategorized — Audrey Kletscher Helbling @ 7:39 AM
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I spotted these over-sized Easter eggs in the front yard of a home along Second Street Northwest in Faribault.

HAVE YOU HEARD about “spring spheres,” the latest politically-correct terminology—at least on the West Coast—for Easter eggs?

Apparently a Seattle teacher would allow a high school volunteer to bring candy-filled plastic eggs into her classroom only if she called them “spring spheres.”

Now, how ridiculous is that?

As soon as the volunteer pulled the eggs out of a bag and after the teacher pronounced them “spring spheres,” the third graders promptly called them “Easter eggs.”

You can’t fool kids into believing an oval is a sphere and Easter isn’t Easter. These Seattle students clearly know their shapes, and their holidays.

More Easter decorations in that Faribault front yard.

© Copyright 2011 Audrey Kletscher Helbling

 

Flat Ole wants my son to move to South Dakota April 14, 2011

Filed under: Uncategorized — Audrey Kletscher Helbling @ 6:50 AM
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ALMOST DAILY WHEN I pull open the mailbox, I reach inside to find another handful of letters for my son.

I dutifully toss them onto an end couch cushion, the one spot where he sits, with his laptop, and where he can’t miss his mail.

The stash of accumulating college information sent to my 17-year-old high school junior son.

Sometimes my high school junior opens the letters, but more often than not, he tosses them onto the middle couch cushion where they lie for a day or two or three before I scoop them up and jam them into a plastic shopping bag.

That bag bulges with letters and brochures from colleges across the country. Most arrive from the East Coast, including from some very prestigious colleges. But there are also letters from the West Coast and the in-between Midwest and down South.

I understand why my 17-year-old has stopped opening his mail, stopped reading the spiels about the best programs and students and campuses. After awhile, the pitches all begin to sound the same.

So what does it take for him to actually pause and open a piece of college mail?

For my computer geek teen, it’s all about grabbing his attention by presenting an eye-catching, out-of-the-ordinary, graphically well-designed mailing.

St. Olaf College in Northfield managed to attract the college-bound boy’s interest recently with a brochure that features little tabs to open. Who doesn’t like to see what’s hidden behind a closed door? An air of mystery sparks curiosity and…prompts us to investigate.

 

These five tabs each lift to reveal information about St. Olaf College in Northfield.

For each of five words—St. Olaf College Northfield Minnesota—the tabs lift to reveal a sentence. Behind the word door “St.,” for example, you’ll read this message: “You won’t literally find any saints here, but you will find students who ask big questions and take on big challenges.”

 

Under the word "Olaf," you'll learn that St. Olaf was founded by Norwegians.

And just in case the Minnesota winter may keep you from St. Olaf, think study abroad opportunities.

Honestly, this is, by far, my favorite college mailing that has arrived to date. So congratulations, St. Olaf marketing department, on some creative marketing that drew both my, and the teen’s, attention. Now, if you can show us some hefty scholarship money, we just may have a deal.

The second piece of noteworthy college literature didn’t exactly draw my eye initially. In fact, I almost threw Augustana College’s Go Viking magazine style publication into the recycling bin without a look. Its appearance suggested an alumni magazine rather than a college recruiting tool. But then, lucky for this Sioux Falls, South Dakota, college, I flipped through the pages and discovered—Flat Ole.

The folks at Augustana want potential students to cut out the picture of Flat Ole and take him on their travels. Photograph Flat Ole at famous landmarks, in exotic locales, in historic buildings, etc., and join his Facebook at facebook.com/flat.ole. This whole marketing gimmick, of course, plays off the Flat Stanley storybook character, with the Augie’s  irresistibly charming Viking mascot claiming to be Stanley’s Norwegian cousin.

 

You can clip Flat Ole out of the Go Viking magazine and take him on your travels. Or you can go to his website and download a Flat Ole cutout.

Except for that Flat Ole page, I didn’t read the rest of the magazine. So you judge whether Go Viking represents savvy college recruiting.

Finally, a third piece of college mail grabbed me primarily because of the word “geek,” which would certainly fit my computer brilliant teen. “Don’t be a geek out of water…dive into the G33KOSYSTEM.” I continued to read: “…at UAT, advancing technology will infuse every aspect of your education…the idea atmosphere developed by geeks for geeks…passionate about technology.”

 

Eye-catching words for any student who's in to technology.

And all the while I wondered, what is UAT? I flipped the brochure and read and reread, until I finally noticed the tiny logos in the corners with the miniscule writing, University of Advancing Technology. Still, that didn’t give me the location of the college. So, for that reason, even if this is a graphically-appealing mailing, I can’t give this brochure high marks. It’s important, really, really, really important, to make the college name pop.

 

Although the bright colors and graphic design grabbed my attention, I really had to look to find the name of the college on this UAT brochure.

By the way, my boy and I are not Norwegian. The fact that two “Ole” colleges scored well with me in the marketing area is pure coincidence.

HAVE YOU SEEN any college recruiting materials that stand out or fail in the marketing department? Why? Please share.

© Copyright 2011 Audrey Kletscher Helbling

 

Prom economics 101: Lessons in giving March 30, 2011

Filed under: Uncategorized — Audrey Kletscher Helbling @ 7:00 AM
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The 1984 formal I donated to the FHS NHS Prom Dress Drive .

SEVERAL WEEKS AGO my husband stuffed a 1984 lavender formal into the back seat of our car and delivered it to Faribault High School. (I was sick that day or I would have dropped off the old bridesmaid’s dress myself.)

He was donating my dress, which has hung in an upstairs closet for decades, to the FHS National Honor Society’s first-ever Prom Dress Drive.

Naturally, I couldn’t allow this event to pass without asking whether a local high school student will wear “my” dress to the April 30 FHS prom. I also wanted to know how the drive went.

Although several young women tried on my lavender formal and one in particular with sewing abilities considered changing it up, no one bought it, says NHS co-advisor and FHS English language arts instructor Rachael Hoffman.

However, Hoffman, who is also the FHS theater wardrobe director, says she’s keeping my cast-off for possible use in future FHS theatrical productions.

Of 80 – 85 donated dresses, about 15 were sold with prices ranging from $2 – $50 and averaging around $20. Donations included vintage to current fashionable dresses, a few with price tags still attached. Shoes and jewelry were also contributed.

Hoffman, while grateful for the quantity of dresses donated, was hoping for more shoppers. Yet her enthusiasm for the project and its purpose cannot be quelled.

I’ll let her share a story that nearly moved me to tears. “I was overjoyed to hear a student say that she wouldn’t have to order a dress to fit her size this year since she found one at our drive,” Hoffman writes in an e-mail. “You could see on her face that she felt pretty and I really felt that made the drive worth it.

I also think that some of the NHS students who worked at the drive with me got to put themselves in other students’ shoes for a moment. It was a valuable experience.”

Lessons like that can’t be taught in a classroom.

While the project was a fundraiser for the NHS (the group raised about $400), Hoffman says more importantly that it was a service to the students and the community during difficult economic times. “It was my personal hope that a student who could not afford a dress would come and buy one. We did, in fact, have a few students who showed up with this purpose. It was a wonderful reward.”

Lessons like that can’t be taught in a classroom.

Hoffman clearly understands her students. “As a teacher at FHS, I know that many of these young people work jobs not merely for themselves but to contribute to their families in these hard times, or to save for college,” this astute educator observes. “We really wanted to serve our community in this way. Prom is a special occasion and many families cannot afford ‘extras’ right now. We wanted to make this less of a stressor on normal working families and more of an event to look forward to for the students.”

No one left the Prom Dress Drive without a dress, if they wanted one, Hoffman says. Prices were negotiable and most donors told organizers to give away their dresses (if they could not sell them) to anyone who needed a formal.

Lessons like that in giving from the heart can’t be taught in a classroom.

Details on the front of a lovely formal that also hangs in my closet and which my eldest wore in a friend's wedding. It would make a lovely prom dress, but it wasn't mine to give. Maybe next year?

THE GIVING DIDN’T END in Faribault. Extra Prom Dress Drive formals which won’t be utilized locally were donated to Total Care Cleaners. The south metro business sells the dresses for $10 to any prom-goer who needs one. Total Care also gives away $10 in dry cleaning services for each donated dress.

“They were so appreciative of the donations and excited to give more students this option for a prom dress,” says Julie Petersen, a co-advisor for Faribault’s NHS and a FHS Spanish instructor. “The owner said that many of the girls he helps would not be able to go to prom if not for the dresses he gets donated.”

That economic reality extends nationwide. At donatemydress.org, a national network connecting local dress drive organizations across the country, you’ll find a state-by-state listing of groups sponsoring these dress projects. Scroll to Minnesota and you can link to five metro area formal dress drives—Ever After Gowns, Operation Glass Slipper and The Paperbag Princess—and the two businesses-based projects at Vista Images and Total Care Cleaners.

I expect there are other Minnesota dress drives not listed on this website.

At least one of the prom projects, South St. Paul-based The Paperbag Princess, also accepts suits. Some take accessories too. Ever After Gowns will even accept spa products and new makeup.

I commend groups like the FHS National Honor Society for undertaking a drive like this which offers affordable prom attire to young women. NHS members seem to have benefited from the project, in lessons learned, as much as the young women who found prom formals.

Now, if only the cost of attending the FHS prom—$175 per couple for the event to be held at a South Saint Paul night club—would be more affordable…

© Copyright 2011 Audrey Kletscher Helbling

 

My son educates me about the Ides of March March 15, 2011

Filed under: Uncategorized — Audrey Kletscher Helbling @ 10:14 AM
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My son has been painting tiny Dungeons and Dragons figurines and this one reminds me of the Ides of March, which has evolved, in my mind, into a menacing creature. I played around with the photo, adding the green in honor of March.

“WHAT DATE IS IT tomorrow?” he asks, even though he’s sitting only feet from the wall calendar.

“March 15,” I answer.

“Beware the Ides of March,” he booms in the deep voice of a boy becoming a man.

“What does that mean?” I ask.

And then my 17-year-old spouts off bits and pieces of information, bits and pieces, about Shakespeare’s famous line in Julius Caesar—the warning from the soothsayer about J.C.’s impending death on March 15: “Beware the Ides of March.”

Then we are discussing Shakespeare and I tell him how much I dislike the playwright’s work except maybe Romeo and Juliet and the line, “double, double toil and something-or-other” from Macbeth.

I find Shakespeare’s writing stuffy and confusing and not at all fun to read, and I’m an English minor.

So I’m surprised that my boy, who professes to hate writing, claims a fondness for Shakespeare and Greek philosophers, which he just studied in humanities.

He thinks he knows so much and I know so little. I try to tell him that decades have passed since I studied these things. But he surmises that I am getting old and forgetful and maybe I am.

Mostly, though, I tell him I never cared about some of this information in the first place, so why would I remember it beyond knowledge necessary to pass a test or a class? Probably not the right thing for a mother to tell her son, but it is the truth.

I don’t care if I remember that the Roman statesman Julius Caesar was assassinated by Brutus and others on March 15 in 44 B.C. I didn’t remember; the smart junior in high school had to tell me.

Then today, on this middle March morning, before he headed out the door to school, my boy warned me, “Beware the Ides of March!”

“Beware the Ides of March!” I echoed. “Beware the Ides of March as you walk to school.”

He smiled a wide grin that told me that for that moment on this morning, March 15, I succeeded in saying something that was momentarily brilliant. Oh, joy, for the Ides of March.

© Copyright 2011 Audrey Kletscher Helbling