Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

From fossils to DINO, diggin’ dinosaurs in southern Minnesota September 9, 2025

I took this photo of a young boy with a dinosaur painted on his face and imitating a dinosaur at the Virtues Trail Family Night in Faribault six years ago. (Minnesota Prairie Roots copyrighted file photo 2019)

“THE KIDS KNOW more about dinosaurs than me,” said my friend Larry Richie, retired Faribault area farmer, amateur archaeologist, historian, volunteer at Nerstrand Charter School and much more. He’s one of those guys who’s a wealth of knowledge accrued through years of living and caring about people, animals, the land and history. And he’s always willing to share his discoveries.

Larry Richie leads his donkey, Orville, around the Rice County Steam & Gas Engines grounds in 2024. He brought Orville to the fall show again this year along with a collection of fossils. (Minnesota Prairie Roots copyrighted file photo August 2024)

I ran into Larry recently at the Rice County Steam & Gas Engines Fall Show where he had set up tables with fossils uncovered during digs on property south of Faribault. I didn’t take notes, so I don’t recall everything my friend told me. But I left feeling pretty certain I’d just touched, picked up and photographed dinosaur bones.

Larry knows a heckuva lot more than I do about these plant and meat-eaters that roamed the earth long ago. But not as much as the kids, he laughed. I concur. My grandchildren certainly know more about dinosaurs, and Pokemon, than I do.

One of many fossils Larry brought to the Gas & Steam Engines Fall Show. Those would be toes on a dinosaur, according to Larry. (Minnesota Prairie Roots copyrighted photo August 2025)

As I listened to Larry, I thought, here’s a man with passion and determination. Although he’s, as yet, been unable to find anyone who will verify the authenticity of his dinosaur bones, I walked away a believer.

The battery-operated dinosaur roars, moves its head and arms, and flashes its eyes. (Minnesota Prairie Roots copyrighted file photo)

Dinosaurs are decidedly amazing creatures that fascinate all of us, no matter our age. I remember playing with plastic dinosaurs as a young child. If I was to dig around in an upstairs storage space, I’d likely find those vintage toys. And if I headed to the basement and opened a tote, I’d find several dinosaurs, including battery-operated ones, belonging to my now grown children. Those roaring dinos with flashing red eyes scared my grandkids as preschoolers.

A tribute to Sinclair Oil and its dinosaur in a residential yard in Owatonna. (Minnesota Prairie Roots copyrighted photo September 2025)

One dinosaur that never scares is DINO, the Apatosaurus of Sinclair Oil fame. I happened upon three multi-sized versions of DINO along a residential street near Morehouse Park in Owatonna recently. The trio was strategically placed on either side of Sinclair gas pumps, the scene like a work of art, a snapshot of marketing history.

The largest of the three DINOs in the Sinclair Oil Company display in Owatonna. (Minnesota Prairie Roots copyrighted photo September 2025)

DINO has been around since 1930 promoting Sinclair products. In Minnesota, 46 Sinclair gas stations remain, the nearest to me in Waseca 25 miles away.

Elvern and Arlene Kletscher with children, Audrey, Lanae, Brian and Monica, at Dinosaur Park in the summer of 1966. I’m the oldest sibling in this photo taken by my brother Doug.

There’s something about dinosaurs that is timeless, that appeals to generations. I hold fond memories of visiting Dinosaur Park in Rapid City, S.D. in 1966 on the only vacation our family ever took. It’s documented in a black-and-white photo pasted in my photo album. Those mammoth sculptures atop the hill made an impression.

Today I remain in awe of dinosaurs. Just like my friend Larry, my grandkids and countless other kids and adults. I expect we’d all feel a bit differently, though, if dinosaurs, especially meat-eaters, still roamed the earth.

© Copyright 2025 Audrey Kletscher Helbling

 

About that PUMPKIN SPICE OIL CHANGE October 28, 2024

A pumpkin spice sign, far left, banners a fence at Glenn’s on the corner of Central Avenue and Seventh Street NW in Faribault. (Minnesota Prairie Roots copyrighted photo October 2024)

ONLY At…Glenn’s For A Limited Time. PUMPKIN SPICE OIL CHANGE.

That message bannering a corner fence at Glenn’s Service, a full service auto repair shop, gas station and towing service, 628 Central Avenue North, Faribault, certainly grabbed my attention. Not that I needed an oil change given my sort-of-retired automotive machinist husband services our vans. But, I wondered, what exactly is a PUMPKIN SPICE OIL CHANGE?

The sign led me to call Glenn’s and ask about that oil change. (Minnesota Prairie Roots copyrighted photo October 2024)

So I called Glenn’s, expecting to learn that oil change customers will be treated to a pumpkin spice latte. Not that I’ve ever had a latte. I haven’t. I brew my own plain black decaff coffee at home in my mini coffee pot. Nothing fancy for this girl, although I wouldn’t mind trying a fancy coffee drink.

The guy who answered the phone—the guy who isn’t Glenn, because Glenn passed away years ago—told me the whole PUMPKIN SPICE OIL CHANGE offer is a joke. Oh, so there’s no free pumpkin spice latte with an oil change? Nope. I didn’t ask for a detailed explanation because I know service stations are often busy places and I didn’t need to take anymore of this guy’s time. But he did volunteer that a customer had the sign made for the shop a few years back.

Glenn Rasmussen opened the business at this location in 1937. In 2010, Glenn’s son Donny sold the business to the Bock family, dad Bruce and his son, Steve. (Minnesota Prairie Roots copyrighted photo October 2024)

I can only imagine mechanics and customers joking about pumpkin spice this and pumpkin spice that. And then coming up with that PUMPKIN SPICE OIL CHANGE idea and someone ordering a banner and the guys hanging the sign, laughing the entire time.

It’s clever marketing, for sure. Humor works in marketing as does a message that elicits interest. That banner at Glenn’s has likely been the source of more than one entertaining story between oil changes, car repairs, tows…during this season of all things pumpkin spice.

© Copyright 2024 Audrey Kletscher Helbling

 

Stop & smell the roses in small towns, like Kenyon July 8, 2024

This identifying signage is posted on Kenyon’s city building. (Minnesota Prairie Roots copyrighted photo June 2024)

WHEN IT COMES to branding, everything is coming up roses in Kenyon. Literally.

Welcome to Kenyon and its Boulevard of Roses. (Minnesota Prairie Roots copyrighted photo June 2024)
Roses bloom throughout the summer in the boulevard. (Minnesota Prairie Roots copyrighted photo June 2024)
So many lovely roses… (Minnesota Prairie Roots copyrighted photo June 2024)

This community of just under 2,000 identifies itself via its Boulevard of Roses which is, indeed, a rose-filled boulevard on Minnesota State Highway 60/Gunderson Boulevard. For blocks along this heavily-traveled roadway on the west side of downtown, tree roses grow, blooming beauty into the landscape.

So many beautiful roses in assorted hues. (Minnesota Prairie Roots copyrighted photo June 2024)
Whether growing individually or in clusters, these tree roses are glorious. (Minnesota Prairie Roots copyrighted photo June 2024)
Traffic whizzes by on both sides as you smell/view the roses. (Minnesota Prairie Roots copyrighted photo June 2024)

Recently, I stopped to smell the roses. Literally. I dipped my nose into the perfume-scented flowers, delighting in their fragrance as semi trucks and other motor vehicles blew by me only feet away. Smelling the roses here requires caution. I’ve often wished Kenyon had a public rose garden, allowing for rose viewing, and smelling, in a peaceful setting.

Even a plaque on Kenyon’s city building has the rose brand. (Minnesota Prairie Roots copyrighted photo June 2024)

But that the city has this, this Boulevard of Roses, is a gift. Back in 1962, city employee Lloyd Jystad asked to plant 10 tree roses to spruce up the boulevard. Permission granted. He cared for the rose bushes, which require burying in the ground before winter and then uncovering in the spring. From that initial request, the rose idea grew to include some 100 bushes, which are still cared for by city employees today. The Boulevard of Roses was dedicated in June 1968. That’s a long time of growing and tending roses.

Rose branding on the city liquor store. (Minnesota Prairie Roots copyrighted photo June 2024)

Throughout Kenyon, roses bloom. In many ways, it’s remarkable for a community this small to have such a strong identifier. But I saw roses everywhere during a recent visit, far beyond the real ones that bloom along the highway. The red rose symbol graces many a sign in Kenyon.

A sandwich board sits outside a small business well in advance of Rose Fest. (Minnesota Prairie Roots copyrighted photo June 2024)
Business branding on a shop door. (Minnesota Prairie Roots copyrighted photo June 2024)
Promoting the upcoming Rose Fest car and truck show in a storefront window. (Minnesota Prairie Roots copyrighted photo June 2024)

The city also celebrates roses in August with the Kenyon Rose Fest, this year August 14-18. It’s your typical small town summer celebration with fest royalty, a parade, a car and truck show, vendor and craft market, great food, and more. Mostly, Rose Fest is about connecting people and community. It brings folks together to celebrate small town life.

A fitting name for a floral shop in Kenyon. (Minnesota Prairie Roots copyrighted photo June 2024)

I often wonder if motorists, as they drive through Kenyon in their hurry from Point A to Point B, even notice the beauty they’re passing by in the Boulevard of Roses. I’m here to say it’s worth your time to stop, exit your vehicle and smell the roses. Life is much sweeter when we slow down and appreciate the nuances of small towns like Kenyon with its Boulevard of Roses.

© Copyright 2024 Audrey Kletscher Helbling

 

He’s one of the good ones… August 24, 2023

Outside Pawn Minnesota, a pirate mannequin standing next to a generator generates interest in a block party. (Minnesota Prairie Roots copyrighted photo July 2023)

PIRATES WERE, AND ARE, by profession plunderers, thieves who attack and rob ships at sea. Even though violent criminals, they have often been romanticized. We’re fascinated by the lore of these daring marauders while simultaneously frightened.

But at least one pirate, spotted recently in historic downtown Faribault far far from any sea, was on the good side of the law. Admittedly he was not real, but rather a well-dressed mannequin wearing an eye patch and sporting a hook hand. On his realistic-appearing right hand, the pirate wore bejeweled gold rings upon his thick fingers.

And he held a sign promoting a Customer Appreciation Block Party from 11 am – 5 pm Saturday, August 26, at Pawn Minnesota, 230 Central Avenue. The party includes free food while supplies last and music by Nacho Y Su Herencia Musical.

A block party in itself is not unusual as a way to celebrate and market a business. But a pirate used as a promotional tool is, well, interesting. It achieved its purpose by catching my eye, enough for me to pause, photograph and feature.

This pirate, unlike real pirates, aims to serve a greater good via Saturday’s block party. Attendees are encouraged to bring cash and canned food donations for the local St. Vincent de Paul Food Shelf. St. Vincent, according to its website, provides “a wide variety of food and grocery items to help out our brothers and sisters in need. Our goal is to be a reliable source of free food that can help nourish those we assist.”

There are income guidelines to qualify for assistance.

Beyond food, the Faribault nonprofit provides household items, clothing, shoes, bedding and kitchenware to those in need. With ever-rising prices, the need remains high. I’m thankful to live in a caring community with places like St. Vincent, the Community Action Center, church food pantries and more. Free dinners are also available every Tuesday at the Community Cafe, housed in the Cathedral of Our Merciful Savior.

And for the pirate holding that block party sign while standing next to a portable generator, I have some kind words. I now believe pirates can change their ways. And generate goodness.

© Copyright 2023 Audrey Kletscher Helbling

 

Santa & his ants land on Faribault rooftop December 14, 2022

Just Santa and one of his ants… (Minnesota Prairie Roots copyrighted photo December 2022)

UP ON A ROOFTOP in Faribault, Santa guides not his reindeer, but a team of ants. Unusual? Yes, unless your pest control company is headquartered inside the rambler at 904 N. Lyndale Avenue.

Santa and his ants at Francis Animal & Pest Control, Faribault. (Minnesota Prairie Roots copyrighted photo December 2022)

Sean Francis heads up Francis Animal & Pest Control where Santa stands next to the TV antenna, near the chimney, looking down on five red ants, four on the roof, one scaling a ladder. Three carry Christmas trees, the others a wreath and garland.

Toting a tree that lights at night. (Minnesota Prairie Roots copyrighted photo December 2022)

This pest control business owner of 29 years installed the ants earlier this year, hauling the four hefty 60-70 pound aluminum ants onto the roof and keeping one on the ground. A cricket perches atop the garage roof. Francis is used to rooftop work as he’s on roofs daily dealing with squirrels, bats, birds and other pest issues throughout Minnesota.

One of the ant-riding skeletons posed atop the roof for Halloween. (Minnesota Prairie Roots copyrighted file photo October 2022)

The ants, he said, add a fun element and draw attention to his business. His four kids, ages 7 to 14, love the ants. And so does the general public, he said. They especially liked the skeletons he added at Halloween.

Up on the rooftop…Santa and his ants. (Minnesota Prairie Roots copyrighted photo December 2022)

The Christmas ants and Santa have been in place for about a month. Whether Francis continues to change things out depends on time and ideas.

Bulbs, greenery and lights transform the ants for Christmas. (Minnesota Prairie Roots copyrighted photo December 2022)

The Faribault businessman first came up with the rooftop ants idea when he saw large-scale ants at a vintage shop in Albert Lea. But when he returned to buy them, they were gone. The hunt began. After 6.5 years of searching, Francis finally found the Mexico-made ants in Sioux Falls, South Dakota, where they are assembled.

Santa and the ants add a festive flair to the snow-covered roof of Francis Animal & Pest Control. (Minnesota Prairie Roots copyrighted photo December 2022)

Now they’re comfortably colonizing in southern Minnesota, drawing attention to the pest control company along a busy four-lane in Faribault. They’ve become a humorous roadside oddity and, in this season of Christmas, a one-of-a-kind holiday attraction.

I hope Sean Francis comes back with a new idea for his rooftop ants. (Minnesota Prairie Roots copyrighted photo December 2022)

TELL ME: Do you have any suggestions for these ants after Christmas? What should Sean Francis do with them next?

© Copyright 2022 Audrey Kletscher Helbling

 

Love in the Prairie, Blooming Prairie February 4, 2021

Minnesota Prairie Roots file photo used for illustration only.

LITTLE HOUSE ON THE PRAIRIE. Little Town on the Prairie. Both are familiar to fans of author Laura Ingalls Wilder who wrote books by those titles. But what about Love in the Prairie? Ah, not so familiar.

So what exactly is Love in the Prairie? It is a Valentine’s Day-themed space created in the small southeastern Minnesota community of Blooming Prairie, home to the Awesome Blossoms. For real.

You’ll find Love in the Prairie outside B to Z Hardware Store. An oversized Sweethearts candy box. A Prison of Love. Spots to cuddle with your sweetheart on a sofa or bench. A kissing booth. Photo cut-outs to pretend you are Danny or Sandy from the musical Grease. Lots and lots of fun photo ops.

I’ve not been there. But I’ve viewed images posted on Facebook. Click here to see for yourself. I love what I see in this community south of Owatonna.

Isn’t this brilliant? I love the creativity, the joy, the smiles this brings in a time when we need happiness. And love. More than ever.

It’s a great way, too, for a small town hardware store to market itself, to draw customers—you’ll find candy and other Valentine’s Day merchandise inside.

To the creatives behind Love in the Prairie, thank you.

© Copyright 2021 Audrey Kletscher Helbling

 

Small town Minnesota: Pretty in pink butcher shop July 24, 2019

 

WHEN I’M OUT AND ABOUT in small town Minnesota, I look for the unique, the interesting, the whatever that makes a rural community memorable.

 

 

A month ago we stopped in Wanamingo to kill some time while waiting for friends to arrive at nearby Aspelund Winery and Peony Gardens. Along the main route through downtown, I spotted a local butcher shop, Wanamingo Meats & Catering, aka Blondies Butcher Shop. You can’t miss it.

 

 

Bright pink shutters class up an otherwise non-descript brick building also accented by a pink Holstein cow, pink signage and pots of primarily pink petals.

 

 

And then there’s the message out front: Its (sic) better to have grilled and burned than to never have grilled at all. As a mega fan of grilled foods—thank you, Randy, for grilling every weekend year-round—I agree.

 

 

Blondies Butcher Shop certainly focuses visual attention, exactly the point to draw customers inside this female-owned business. I’ll remember this small town shop next to the grain bins long after I’ve exited Wanamingo.

© Copyright 2019 Audrey Kletscher Helbling

 

It’s all about stories in Faribault’s new branding campaign April 4, 2019

Faribault tourism’s newest billboard along Interstate 35 focuses on Crafting American Stories. Photo edited. Minnesota Prairie Roots file photo 2019.

 

I CONSIDER MYSELF a storyteller, using images and words to share stories. Storytelling resonates with people, connects with them, builds a sense of community.

 

The home of town founder Alexander Faribault. Minnesota Prairie Roots file photo 2017.

 

Now my community of Faribault is embracing the same storytelling concept through a new branding campaign themed as American Stories. A collaboration of the Faribault Main Street Design Committee and the City of Faribault, including the park and rec department, this storytelling approach seems a good fit for my southern Minnesota city. We truly are a place of stories—from past to present.

 

The first in a series of banners to be placed throughout Faribault includes this one photographed outside the Paradise Center for the Arts. The historic Security National Bank building backdrops this image. See the end of this post for more details.

 

Already, this American Stories theme has launched on the Faribault tourism website, on a billboard along Interstate 35 near Faribault and in banners hung throughout the downtown historic district. We truly have a gem of a downtown with many well-preserved historic buildings. Now Preserving American Stories banners flag this historic area.

 

A photo I took inside the Faribault Woolen Mill retail store several years ago after the mill reopened. Minnesota Prairie Roots file photo.

 

More banners are yet to come, according to Kelly Nygaard of the Faribault Area Chamber of Commerce & Tourism office and the Faribault Main Street Coordinator. Those markers will include Experiencing American Stories to be posted near River Bend Nature Center, Crafting American Stories near the Faribault Woolen Mill and Shaping American Stories near the Minnesota State Academies for the Deaf and for the Blind and by Shattuck-St. Mary’s School. Additionally, Making American Stories banners will be placed throughout town.

 

This sculpture of Alexander Faribault trading with a Dakota trading partner stands in Faribault’s Heritage Park near the Straight River and site of Faribault’s trading post. Faribault artist Ivan Whillock created this sculpture which sits atop a fountain known as the Bea Duncan Memorial Fountain. Minnesota Prairie Roots file photo.

 

Says Nygaard: “America is often described as a melting pot, and Faribault has always had diversity with Alexander Faribault himself being part First Nations. We have a beautiful downtown, great industry, a wide array of educational options, and plenty of fun ways to experience the outdoors and fun events.”

 

One of my all-time favorite photos taken at the 2012 International Festival in Faribault shows the diversity of Faribault as children gather to break a pinata. Minnesota Prairie Roots file photo 2012.

 

I agree. This stories theme not only portrays the many unique aspects of Faribault, but it creates a sense of identity. And, I hope it also instills in locals a sense of pride in this place we call home. Individually and together we are Faribault’s stories.

#

 

A close-up of the banner posted outside Buckham Memorial Library.

 

ABOUT THAT Preserving American Stories banner. The banner photo features the then Plante Grocery on Third Street which “offered customers a wide variety of household products and foods in baskets, barrels and boxes,” according to info on the Faribault Heritage Preservation Commission website. 

 

 

In my photo of the banner, you will see the top of the 1870 National Security Bank building. The HPC website provides this additional information about the historic structure:  “A Classical Revival-style brick facade covers a stone structure constructed originally by mercantile entrepreneur F.A. Theopold. The building was leased by Security Bank in 1899. The bank eventually purchased the building, and a fourth story was added in 1914, possibly the same year that brick was used to radically alter the structure’s appearance.”

 

© Copyright 2019 Audrey Kletscher Helbling

 

The humor of Hendrum November 7, 2018

The Hendrum welcome sign is posted next to the dike.

 

WHEN MY FRIEND Tammy gave me directions to her family’s home in Hendrum, she failed to give me the exit number. Not that I expected multiple exits into this community along U.S. Highway 75. But there, on the sign welcoming me into this Red River Valley town of some 300, I read Welcome HENDRUM MINNESOTA Next 9 exits.

 

 

I laughed. Simply laughed at the absurdity of nine exits. Already I appreciated the humor of Hendrum, further expounded in the message If You Lived Here You’d be Home Now! Indeed, I would. But my home lies about five hours to the south and east in southern Minnesota, far from this community 30 miles north of Fargo-Moorhead.

 

Entering Hendrum from the south.

 

Exits into Hendrum are not exits in the sense that most would think of exits. Rather, Hendrum’s exits are the streets spoking off Highway 75 with the grain elevator, Red River and North Dakota to the west

 

 

 

 

and the business district, school, Lutheran church and residential neighborhoods to the east.

Tammy told me if we passed the dike protecting Hendrum from Red River flooding, we’d driven too far north. Only a line of trees separates my friend’s backyard from the grassy earthen dike ringing this small town. Her kids use the dike as a sledding hill. Good luck finding a natural hill anywhere near here. This place is flat.

 

Inside the entry into my friend’s house stands this statue of Bigfoot. It was a gift to her husband, who appreciates this creature that may or may not have been sighted in the area. I saw Bigfoot art on a nearby farm site. Whatever the truth, this Bigfoot art fits well with the humor of Hendrum.

 

But what Hendrum lacks perhaps in landscape appeal, it makes up for in appealing to those wanting a quiet place in which to raise a family. The median age of Hendrum residents is 37. I was delighted to see that my friend’s younger children built stick and log forts and tended chickens in a backyard coop. They’re actually outdoors, using their imaginations, playing, having fun.

 

 

This family of seven could be the poster family of Hendrum, fitting the demographic target market. The town’s website, banners EVERYTHING YOUR FAMILY NEEDS TO SHINE. That would be a low student-to-teacher ratio (although my friend’s kids are homeschooled), a strong and loyal local economy, and no traffic. I can vouch for that lack of traffic congestion.

The creative who put together the city’s website recognizes the strengths of this town:

Our commuters bask in their own quiet retreat, leaving the traffic and hustle in the rearview mirror every day as they head home.

Unlike other small communities surrounding Fargo-Moorhead, Hendrum resides on a quiet MN highway—not a thoroughfare of hurried weekend traffic.

We’re a small community of farmers, bankers, teachers and friends, and we’d love to show you around our neighborhood. We’re the first town with a speed limit north of Moorhead on Highway 75. Come take a tour… you’ll be home before you know it.

Just take one of the nine exits into town…

© Copyright 2018 Audrey Kletscher Helbling

 

The value of a greeting card July 11, 2018

 

I RECOGNIZED THE GREETING CARD as a marketing strategy. Yet, I appreciated the personal touch extended by District One Hospital, Faribault.

Thank you for allowing us the opportunity to care for you read the card signed with personal wishes from four of my caregivers. I remembered only two of them. Anesthesia erases memories. Like an Etch A Sketch.

Sixteen days ago I underwent surgery to repair my broken left wrist with a plate held in place by 10 screws. That would be six more screws than I expected. But my broken radius was a bit of a jumbled mess or “looked like gravel,” as my surgeon said. He assessed my overall bone health as good, which I consider good for a woman my age. When you fall as I did, you’re gonna break a bone no matter what.

Back to that gratitude card from the hospital. It’s a nice gesture. Thoughtful. And smart PR. In a time when not everyone values a local hospital, such personal connections matter. I value having a hospital right here in my community. They’ve gotten plenty of my business through the years with three children born there and other surgeries. I appreciate that I have access to good medical care locally. I want to stay in my community, where I’ve often received care from people I know. There’s something to be said for that, for the comfort of familiar faces.

The handwritten wishes of three RNs and a nurse intern impressed me. Enough to write about it here.

Thoughts?

Copyright 2018 Audrey Kletscher Helbling