Minnesota Prairie Roots

Writing and photography by Audrey Kletscher Helbling

Yearning for respect & equality, “no matter what color you are” August 26, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 11:06 AM
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I HAVE PHOTOGRAPHED them from a distance, their long skirts swaying as they walk across Central Park toward me.

Now the young women are standing before me and I am confused for a moment until Nasteho Farah tells me she wants to look her best and asks me to photograph them again.

Friends, Nimo Abdi, a sophomore at Faribault High School, left, and Nasteho Farah, a senior.

I agree as I already envision the portrait possibilities—the expressive brown eyes, the warm skin tone, the way Nimo Abdi leans toward her friend, her hijab brushing Nasteho’s cheek. They are beautiful young women and I take only one shot, knowing I’ve captured a memorable portrait.

I love this image of  a fest performer and her single audience member for the message it portrays– the one on one connection that helps us understand one another, no matter our culture or skin color.

These Faribault High School students are among those participating in the International Festival Faribault on Saturday, an event designed to connect cultures through music, arts and crafts, kids’ activities, international cuisine, education and, on a personal level, conversation.

That same little boy who was so intently focused on the musician performing in the band shell.

After I photograph the friends, we talk about their experiences living in Faribault. And what Nasteho shares with me so upsets me that I apologize to her for the utter disrespect shown to her and her friend, who stands silently listening.

The native of Kenya, a Faribault resident for five years and prior to that a resident of Rochester, Owatonna and Waseca, says she is criticized for the scarf she wears, for her culture, for her…

“They assume I’m a terrorist.”

Her words temporarily stun me and I can feel my jaw drop.

She doesn’t define “they” specifically, but says the insults, the prejudice, happens randomly—in school, in the streets, even at work.

A group of young Somali dancers perform on the band shell stage during the festival.

When I ask for examples, Nasteho mentions the middle-aged man who comes through the drive-through at McDonalds in Faribault where she works. He tells her she should stop wearing her head scarf. She’s talked to her manager about it and he’s been supportive. For now, she mostly tries to ignore the customer’s spiteful comments.

When she walks into other businesses, like the grocery store, she feels the stares. When driving, she’s been flipped off.

“There is no respect for Somalis,” Nasteho assesses.

Yet, she doesn’t seem visibly angry, choosing instead to speak up or to take the position that those who choose to attack her or her culture do not know her or understand her.

I admire Nasteho’s positive attitude. She tells me she didn’t experience prejudice living in Rochester—a larger and more diverse community—but that it’s been much harder in a smaller town like Faribault. She was too young to remember what life was like in Owatonna or Waseca.

Faribault High School seniors Shukri Aden, left, and Khadra Muhumed.

Faribault High School students Shukri Aden and Khadra Muhumed, who are volunteering with STOPS, Students Together Offering Peer Support, at the International Festival, have also been subjected to hurtful comments from those who tell them to go back to their own country or that they smell.

“I try to talk to them,” says Shukri, who has lived in Faribault for seven years, since she came to the U.S. at age 12.

She wants everyone “to be equal no matter what color you are…to get to know each other.”

Lul Abdi shows off beautiful wood crafts from Kenya and Somalia for sale at the fest.

And this FHS senior has dreams—of going to college to become a nurse and then returning to Somali to help those in need.

On this Saturday, at this International Festival, the words of these young Somali women evoke mixed emotions within me. I am saddened by those in my community who fail to see beyond the scarves, the culture, the skin color, the language.

Mother and daughter check out the artwork from Kenya and Somalia.

These women are not terrorists. They are someone’s daughters. They are high school students. They live here, work here, shop here, worship here.

Despite the clear prejudice which angers me, I feel hope. These young women possess a maturity and poise beyond their teenage years. They yearn for understanding, for respect, for the personal connections that define them as individuals.

And on this Saturday afternoon they are trying, through their volunteerism at the International Festival Faribault, to, as Nasteho says, “bring everybody together.”

A mother’s love and care, the same in any language, any culture, any skin color.

CHECK BACK FOR A FUTURE post with photos from the seventh annual International Festival Faribault. Thank you to the organizers and participants in this festival who are trying to connect cultures, to make Faribault a better place to live, no matter your culture, skin color or country of origin.

© Copyright 2012 Audrey Kletscher Helbling

 

Faribault Festival offers opportunity to bridge differences & connect August 23, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 7:15 AM
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TODAY I’D LIKE TO EXTEND an invitation to you. Pull out your calendars right now and add this event to your schedule: International Festival Faribault, 10 a.m. – 4 p.m. on Saturday, August 25, Central Park.

Several Latinos lead in singing of Mexico’s national anthem last September during the International Festival Faribault at Faribault’s Central Park. The flags strung across the band shell represent the countries featured at the fest. This weekend’s celebration marks the seventh such international fest in Faribault.

There. Done. Right?

The scramble for candy after the pinata is broken at last year’s festival. Kids of all races participated with no concern for skin color or cultural differences. So refreshing to see.

Served at the 2011 fest: Guatemalan chuchitos– chicken, corn and salsa wrapped in a corn husk. You’ll find vendors offering a variety of authentic international foods.

OK, why do I think it’s important for you to attend this festival which features multicultural entertainment, arts and crafts vendors, authentic international cuisine, kids’ activities, a silent auction and more?

Simple. We as a community need to meet each other, to connect on a personal level, to understand each other if we are ever to overcome the very obvious cultural differences which divide us.

I met then 16-year-old Riyaam, an Owatonna High School student, at last year’s festival. She spoke openly about the prejudice at OHS and a white student’s single comment, “Somalis don’t belong here,” which led to racial clashes and tension. OHS has since instituted a policy of “you fight, you’re out.” It broke my heart to listen to Riyaam.

You know what I’m talking about, the differences in skin color and language, in culture and in dress.

There’s way too much suspicion and mistrust, cautiousness and prejudice toward the minorities living and working in Faribault. I’ve heard the derogatory comments about the Somali men who hang out on downtown street corners, the Hispanics who commit all the crimes, the immigrants who take away our jobs, the people who don’t speak English.

Seriously, these Somali men live downtown and the sidewalk is their yard.

“Mexicans,” and I’ve heard that word spit out of too many mean mouths, do not commit all the crimes in our community. Do you know any Hispanics personally? I do. They are probably the most family-oriented individuals I’ve ever met and we could learn a lot from them about the importance they place on loving and caring for one another.

And about those Somalis and/or Sudanese who supposedly steal our jobs—I expect most of us would not want to work the factory jobs they work. I mean no offense to the places which employ them, like the local turkey plant. But if we are honest with ourselves, we’ll admit that we likely never would work at these physically-demanding and not always pleasant jobs.

As for speaking English, have you, as an adult, tried learning a new language? Now attempt learning a new language in a foreign country. Not so easy. Think back to a few generations before you. I bet your great grandparents didn’t speak English. Even my own mother’s first language was German, not English.

The other evening while shopping at a local Big Box retailer, I witnessed how difficult it was for a Hispanic woman to communicate due to her limited English. I almost got on my cell phone to call my second daughter who works as a Spanish medical interpreter in eastern Wisconsin to ask her to interpret.

Did you know that, according to the 2010 U.S. Census, 17.4 percent of Faribault’s 23,352 residents have a language other than English spoken at home? Stats show 9.4 percent of our city’s residents are foreign-born.

Vendors, like Riyaam, peddled their wares at the 2011 festival.

Instead of criticizing those who speak and dress and live differently than the majority of us, let’s begin to understand them. Mostly, I think, our misconceptions, our prejudices, are based on fear. We fear what we don’t understand.

A young girl’s henna stained foot, photographed at the 2011 fest.

International Festival Faribault offers a common, public ground—a city park—on which to meet the minority individuals who call our community home. They are here to stay. Let’s get to know them. Engage in conversation. Show them you care, that you’re genuinely interested in learning more about them and their cultures. Once you’ve connected on a personal level, you will begin to view them as individuals and not by the color of their skin, the clothing they wear, the language they speak…

Xafsa, age 5, photographed at the 2011 festival.

FYI: Click here to link to the International Festival Faribault website.

While this post is directed specifically at the residents of my community, its content can apply to many communities. You’re all invited to Faribault for International Festival Faribault, no matter your community or country of origin. And just to be clear, many Faribault residents and organizations embrace the minorities who call our southeastern Minnesota city home. I in no way intend to mislead you into thinking we are all a bunch of bigots living here. However, neither am I going to hide the fact that obvious prejudices exist and are very much a concern in Faribault.

Click here to link to the post I wrote about last year’s International Festival Faribault.

© Copyright 2012 Audrey Kletscher Helbling

 

Oh, the interesting topics you’ll find in small town newspapers…of bullets, burgers & babies… August 14, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 6:51 AM
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SMALL TOWN NEWSPAPERS make for some interesting reading. Stories can get downright personal and to the point.

For example, I found a gem last week online at The Redwood Falls Gazette, a twice-a-week newspaper published in Redwood County in southwestern Minnesota. It’s the newspaper I grew up reading.

The Redwood Falls Gazette editor Troy Krause, right, interviews Todd Bol, co-founder of the Little Free Library in Vesta in early July. Bol gave a LFL to my hometown and installed it at the Vesta Cafe.

In the “Backward Glance” section of the newspaper, under 1987—25 years ago, this tidbit of information was published:

In the listings of the Redwood County 4-H county fair champions, Troy Krause of the Loyal Scotties was overall grand champion in flower gardens, while Kelly Zwaschka of the Vesta Vikings won champion child development.

(Note: Troy is editor of the Redwood Gazette, while wife Kelly gave birth to their seventh child, Gideon, this week. Congrats from the Gazette staff!)

How’s that for a birth announcement? Obviously Kelly’s interest in child development, even as a 4-Her, was a clear indicator of her future. As for Todd, I believe flower gardening could be connected to creativity/writing.

You’ll also find a brief about a game warden, shot through the head in 1937 by another game warden who mistook him for a bear. That’s listed in the 50 years ago section of “Backward Glances.” So, yes, apparently Merle Shields survived the incident as he was celebrating his 20th year as a Redwood County game warden in 1962. (BTW, since writing this post, I discovered that The Gazette has upgraded its website and the “Backward Glance” I reference here cannot be found, or I couldn’t find it.)

The third piece of interest was published in last week’s The Gaylord Hub, where I worked for two years as a news reporter and photographer right out of college. Avery Grochow, past president of The Gaylord Chamber of Commerce, penned a letter to the editor which I am certain is the current coffee shop talk of Gaylord.

I’ll summarize parts of his lengthy, six-paragraph letter and quote directly when needed. Grochow begins:

We, as the chamber board, are constantly trying to do our best for our community and are constantly being criticized by some for our decisions.

Apparently locals were grumbling about the food—who supplied it and how it tasted—at the community’s annual Eggstravaganza summer festival. New volunteers, replaced Dewey (whoever that is; my words here, not Avery’s), who “wanted a year off from all the arguments.” They stepped up and worked through a new bidding process for the supplies, awarding the bid to the lowest bidder.

Grochow continues:

We have had comments both ways about the supplying of hamburger. Some have criticized us in the past because the hamburger was too spicy, that they would rather have plain burgers, and we are now being criticized that we are having plain burgers and not spiced burgers.

No matter what we do as volunteers and directors for the Chamber, we can’t please everyone…We did what we thought was fair to everyone by taking bids on everything and stand by our decision.

Now, just imagine how difficult it must have been for Grochow to write this letter. Not an easy thing to do when you live in a small town like Gaylord where everyone’s lives are intertwined.

I give Grochow credit for having the guts to publicly voice his opinion in print. He doesn’t just vent, though. He offers a solution. And therein lies the point best taken by those who read his letter.

…if anyone has better ideas for us, we still are short of directors and could use all the help we can get to make our Chamber even more successful. We also have openings on the board so you can be part of the decision making, instead of just always making bad comments because you don’t like what we did. Remember, we, as the Chamber Board of Directors, are just volunteers trying to make Gaylord a better place to live and hopefully to have a great celebration.

Those closing remarks are words we could all heed because I expect you, like me, are guilty of occasional grumbling and complaining.

 

What is this world coming to? July 20, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 9:17 PM
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THE QUESTION LINGERS on the edge of my brain, nearly tumbling in words onto my tongue, over my lips and out my mouth.

What is this world coming to?

Do you ever ponder that very same question, asking today why a 24-year-old would open fire in a Colorado movie theater killing a dozen and injuring some 60 more? Why? What drives a person to such violence, to take the lives of other human beings who are simply out for an evening of entertainment?

Why, on July 10, did a father in River Falls, Wisconsin, kill his three young daughters? To get back at/punish/hurt his ex-wife?

Why do two young girls vanish, poof, just like that, while riding their bikes in a small Iowa town?

What is this world coming to?

About two blocks away from this anniversary party in south Minneapolis, a crime scene was unfolding late last Sunday morning.

Why, last Sunday, when my family drove to south Minneapolis for a 50th wedding anniversary party, did we turn off Lyndale Avenue and a block away encounter a multitude of police cars and yellow crime scene tape and a TV news crew arriving? We continued on our way wondering what was unfolding as we greeted family, sipped lemonade and slipped into folding chairs in the festive, fenced in backyard just down the street and around the corner.

When my middle brother arrived a bit later, he noted that officers were posed with weapons drawn. Were any of us in danger as we drove past the scene?

What is this world coming to?

Why are children, the most innocent of victims, being shot and killed in Minneapolis on such a regular basis that this horrible crime no longer surprises us?

Have we become immune to violence and the essence of evil which drives it?

What is this world coming to?

When will the killing stop?

© Copyright 2012 Audrey Kletscher Helbling

 

Discussing the economy and jobs at a Faribault thrift store June 5, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 8:03 AM
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“THE ECONOMY WILL only get worse and this time it will be world-wide,” he warns, he being an unemployed, former military man.

“But I think things are getting better,” I counter. “I’ve seen more jobs openings posted in the paper, more houses selling.”

He disagrees, says he has military friends in Europe. Times are tough there and only getting worse.

I am surprised by the doom-and-gloom economic forecast delivered by this 50-something-year-old job seeker during a brief conversation at The Clothes Closet, a used clothing store in downtown Faribault. I don’t know him, but he’s squeezed past me several times, carrying clothing from the back of the store to the check-out counter.

Finally, I can no longer contain my curiosity and comment, “You’re sure buying a lot of clothes.”

“I’m looking for a job,” he says, then begins spilling his story like we are long-time friends.

He can’t make ends meet on his military pension, although he’s grateful for that income, he says. So he’s looking for a job in security, maybe with the border patrol. He’ll travel soon to Corpus Christi in search of work that pays more than $9 an hour.

His 15-year-old daughter, who has been living with her mother, is coming with him. He’s relieved to no longer be paying $900 in monthly child support to a woman he says did not spend the money on their daughter. He seems genuinely happy to have his girl back.

But he’s not so cheerful about the process of applying for a job. “It’s not like it used to be where you can walk in and sell yourself,” he says. He doesn’t like the online resume job-screening process, preferring instead the personal one-on-one contact with a potential employer.

He looks like the type of fellow who could, face-to-face, easily sell himself as a security guard. Ex-military. Big guy. I expect he appears intimidating and authoritative in a uniform.

But for now, for this day, he is an unemployed and worried American buying clothes at a second-hand clothing store in Minnesota.

I was searching in my files for an image to illustrate this post. This particular photo has nothing to do with the man I engaged in conversation or the thrift store where we talked or even his job search. Yet, I consider it fitting for this story, and here’s why. To me, this shot from Main Street in tiny Norwalk exhibits this southwestern Wisconsin community’s optimism. Against the backdrop of weathered and shuttered buildings stand two symbols of optimism: those gorgeous hanging baskets and the American flag. Norwalk, along the Elroy-Sparta Bike Trail, calls itself “The Black Squirrel Capital of the World.”

WHAT’S YOUR OPINION on the economy? Is is improving or, as the ex-military man predicts, going to get considerably worse here and world-wide by this fall?

According to “employment situation” information released by the U.S. Bureau of Labor Statistics on June 1, “the unemployment rate (for May) was essentially unchanged at 8.2 percent.” Currently, 12.7 million people are unemployed. The unemployment rate for adult men is 7.8 percent. To read the full report, click here.

ARE YOU LOOKING for a job? Share your experience by submitting a comment. How do you feel about the online job application process used by most businesses?

© Copyright 2012 Audrey Kletscher Helbling

 

Thank you, Mr. Postmaster, for finally hearing the voice of rural America May 14, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 10:33 PM
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FINALLY, AN IDEA that makes sense for continuing postal service in parts of rural America.

The United States Postal Service revealed a plan last week that could keep thousands of small-town post offices open by reducing hours. That’s certainly better than the alternative for places like Hope, Minnesota, an unincorporated community just off Interstate 35 south of Owatonna in Steele County. Last summer Hope’s 120 residents learned that their post office, like thousands of others across the country, likely would close in a cost-cutting measure.

Under a proposal, the Hope Post Office will remain open with daily window hours cut from eight to two.

Residents of Hope didn’t simply give up and accept their fate.  Instead, they circulated petitions and attended meetings and voiced their opinions and filed an appeal. To no avail. The postal service announced in April that the Hope Post Office would close. But now it appears the Postal Service has had a change of heart about closing thousands of small-town post offices nation-wide.

Postmaster General and CEO Patrick R. Donahoe said in part last week: “…we’ve listened to our customers in rural America and we’ve heard them loud and clear—they want to keep their post office open. We believe today’s announcement will serve our customers’ needs and allow us to achieve real savings to help the Postal Service return to long-term financial stability.”

So what does all that official talk mean? Some 13,000 post offices are now on “a preliminary list (for modified hours) that requires additional review, analysis, and verification and is subject to change.” Of those, 407 are located in Minnesota.

Well, the Postal Service is certainly covering all of its bases with that language, leaving room to tweak proposals and change plans/minds. I suppose one can never be too careful and cautious when one is a government entity. Meetings will be held in the affected communities to review options, which could take more than two years to implement.

Additional alternatives, according to the Postal Service, include mail delivery to affected customers via rural carrier or highway contract route; contracting with a local business for a village post office; and offering service from a nearby post office.

In a news release issued May 9, Postal Service Chief Operating Officer Megan Brennan says: “The post offices in rural America will remain open unless a community has a strong preference for one of the other options. We will not close any of these rural post offices without having provided a viable solution.”

Good.

The post office in Randolph is facing reduced hours, dropping from eight daily to four.

This certainly comes as welcome news to the folks in Hope and in many other Minnesota communities. In my region, post offices in Morristown, Warsaw, Kilkenny, Webster, Nerstrand, Dennison, Hampton, Castle Rock and Randolph are facing possible reduced hours.

My hometown of Vesta 120 miles to the west, along with nearby Wabasso, Wanda and Wood Lake, also made the modified hours list.

In every corner of Minnesota and hundreds of places in between, you’ll find those 407 small-town post offices where window service is likely to be trimmed. The Minnesota list fills slightly more than eight pages on a 260-page document that includes some 13,000 post offices across the U.S. To read that list, click here.

The Mantorville post office, where this photo was taken, is on the preliminary list of southeastern Minnesota post offices slated to have daily hours cut from eight to six.

It’s never a good thing, to reduce service in a small town. But closing the post offices would be worse.

I sometimes wonder if the decision-makers have ever set foot in these small towns, if they grasp the importance of a post office as an integral fiber in the fabric of community. Post offices are more than a place to pick up mail, to purchase stamps, to send a package. In these small towns, they are also community gathering places, a locale to exchange news, a spot to reach out to neighbors and a symbol of community identity.

I’ve witnessed, first-hand, how losing a school, a church, a business, can impact a rural community. In Vesta, for example, the town’s 330 residents can’t even buy a loaf of bread or a gallon of milk; they must travel some 20 miles for those staples. I remember when my hometown’s Main Street was lined with businesses, including a grocery store, two hardware stores and more.

Yes, times have changed. We are a more mobile society. We communicate via cell phones and e-mail and Facebook and other social media. But not everyone. In these small towns—the ones where the Postal Service initially considered shuttering post offices—many elderly residents don’t own computers, relying instead on old-fashioned mail delivery to pay bills and send letters and hear from loved ones. The post office is vital to their system of communication.

That the U.S. Postal Service finally heard the loud and clear voice of rural America, and perhaps understood that voice, pleases me as it should thousands of other Americans.

© Copyright 2012 Audrey Kletscher Helbling

 

Am I the only mom who thinks prom is ridiculously expensive? April 24, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 8:12 AM
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HOW WOULD YOU react if you reached into your mailbox and pulled out a letter from the county attorney’s office addressed to the “parents of?”

My heart skipped a beat last Thursday morning when I saw my son’s name on that official envelope. Turns out it was simply a mass mailing endorsed by the Rice County Chemical Health Coalition’s Enforcement Team, Rice County Attorney Paul Beaumaster, Faribault Community Action Team, Rice County Safe Communities Coalition and Rice County MADD.

But talk about momentarily scaring the heck out of me. Seriously.

With prom approaching this Saturday at the local high school, these organizations and the county attorney wanted to remind parents and students about safety and legal issues related to driving and to alcohol use. Message received.

If scaring parents by mailing the flier in an official Rice County Attorney’s envelope was the intended result, then they achieved that with me. But I would have preferred delivery of this important information in a less intimidating manner.

Now about prom…, my son isn’t attending. I’m glad. Why? Prom has become so overblown in importance and expense to the point of ridiculousness.

I can’t understand spending hundreds of dollars on clothes, hair styling, photos, flowers, food and transportation for a formal high school dance.

At Faribault High School, the upfront cost to attend prom is $175/couple. That covers transportation to a European style nightclub in St. Paul, a dinner (I think, although it is not listed on the official itinerary) and a dance.

Add to that the dress/tux, shoes and all the other expenses and you’re looking at hundreds of dollars. For prom. For one night.

Is this affordable for parents and students, in this economy, in any economy? Are too many students being priced out of prom? Won’t many of these same students soon hope for college scholarships at senior awards ceremonies and later borrow thousands of dollars for college?

How can parents and students justify hefty prom expenditures? This mother can’t. And, yes, I am financially conservative. None of my three children ever attended their high school proms. Unlike some moms who would be absolutely devastated by this (and, believe me, I know one mom who was frantic when her daughter didn’t have a date months before prom), I was/am not.

How do you feel about the cost of prom and the importance placed upon it? What changes could be implemented to make prom more affordable for anyone who wants to attend? Is too much importance placed on prom? I’d like to hear your opinions and ideas.

And just to assure you that I’m not totally anti-prom, I like to see teens have fun and build memories from their high school days. But within reason.

And, I do see the economic benefits with all that money parents and students are pumping into prom.

© Text copyright 2012 Audrey Kletscher Helbling

Graphics were in the mailing my family received from the Rice County Attorney’s office.

 

Super Bowl ads: The babe I liked & the one I didn’t February 7, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 7:49 AM
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LET’S TALK ADVERTISING TODAY.

First off, how many of you watched the Super Bowl? How many of you were more interested in the commercials than in the big game?

I could care less about the game. But the ads interest me. I didn’t see all of them, but I caught enough to be unimpressed.

I’d give “the best” award to the Doritos ad where an adorable baby rockets to snatch a bag of snacks and then munches on the chips alongside a smiling grandma. The ad was cute, memorable and I got it. I don’t always understand the commercials.

Teleflora gets my “the worst” ad distinction for its pure sex-infused commercial featuring an alluring woman encouraging men to give flowers for Valentine’s Day. “Give and you shall receive,” she purrs. “She” happens to be famous Brazilian model Adriana Lima.

Seriously, Teleflora marketing people, do not insult women by airing ads like this.

Also, and this really, truly, absolutely bugs me. A few years ago we bailed out the auto makers. Yet, they have millions of dollars to spend on Super Bowl advertising. What gives here?

Speaking of car ads, I didn’t like the Hyundai ad with the cheetah attacking a man. It reminds me too much of those animal-pursuing-animal/survival-of-the-fittest television documentaries.

A snippet from the new jcp print ad. Bold, bright and hip, wouldn't you agree?

OK, now lest you think I’m oozing negativity today, let’s turn our attention to retailer jcp, which I know as Penneys. The department store is making big changes, most noticeable to me in the magazine style advertising insert tucked inside my local daily newspaper on Super Bowl Sunday.

Changes were inevitable with former Apple executive Ron Johnson now serving as the new jcp CEO. And might I add, changes were needed to update the image of a retailer that seems more suited to my 79-year-old mother, or me, than to my 20-something daughters. I don’t really ever hear my daughters talk about shopping at Penneys. Typically they gravitate toward the more hip Target.

But it’s obvious, from the print and television ads I’ve seen, that jcp is trying to draw a younger, hipper crowd. Their new ads are crisp, clean, bold, bright and packed with motion.

Even more important, the company is eliminating those continual sales promotion mailings. Finally.

Instead of the previous complicated, ongoing, ever-changing sales system, the company is switching to a “fair and square” approach of everyday lower prices, month-long values and first and third Friday mark-downs. It all still sounds a bit too complicated. But anything has to be better than the previous marketing strategy.

So there you have it—my take on the world of advertising on Super Bowl Sunday.

WHAT ARE YOUR THOUGHTS? Give me your input on the Super Bowl commercials and/or on jcp’s new approach to marketing and sales? I’d like to hear what you think, even if your take differs from mine.

© Copyright 2012 Audrey Kletscher Helbling

 

I refuse to be bullied January 14, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 6:20 PM
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I’VE DEBATED, for several days, whether to write this post.

And I’ve decided, yes, I will just speak what’s on my mind because I refuse to be bullied, belittled or called names.

My mother taught me to nice, to be kind. If I disagree with someone, I should be respectful in voicing my opinion. I’ve tried to follow those guiding principles throughout my life, although at times I fail.

I was bullied as a child and pre-teen. As an adult, I don’t have to accept such behavior.

That brings me to two comments posted on my January 11 post, “Meet 10 Minnesota bloggers, a contest winner & more.” Click here to read that story.

Of all the posts I’ve written, I never imagined this piece would come under attack.

Here is the single sentence that prompted two readers to voice their opinions in a manner that I consider disrespectful:

I wanted to highlight bloggers without an agenda and who would fit our more conservative outstate readership.

I’ve since deleted that sentence because I understand how, if you’re a “liberal” purposely seeking out the word “conservative” and you take something out of context or shape it to your thinking, this could be totally misconstrued.

My use of the words “agenda” and “conservative” had nothing to do with political leanings of either the highlighted bloggers, the magazine or its readership.

Any writer understands that when you write for a publication, you need to know that publication and its content. That was the point I was attempting to make and, I admit, I could have written it more clearly, explained it better.

Yet, the rabid reaction from these two commenters caught me off guard.

Here are their separate responses, first from commenter #4:

Nice to know that “conservative” isn’t an agenda. Dogwhistle much? Or just believe in pandering to stereotypes of rural Minnesota?

And here are the words of commenter #5:

Wow. I mean, read that sentence slowly. Maybe aloud. Could you see what you did there? I know my 7th grade grammar teacher would have you up at the blackboard for that.

(Readers, please do not click on these commenters’ links; google them if you must.)

In my opinion, they could have made their points in a manner that was less mean-spirited and not so condescending.

I was tempted for a minute to censor their words or fire back with an equally vicious response. It was a fleeting thought. I gave them their voice, responded as kindly as I could and tried to let it go.

I don’t expect that everyone will always agree with me or like what I write. And, yes, I understand that sometimes something I compose may be taken the wrong way.

Then I thought back to all those years when I was bullied and came home from school crying.

This pair could not have known how their words triggered those childhood memories of bullying and name-calling and of a math teacher who called students to the blackboard only to belittle them. To this day, I do not like math.

And, to this day I do not like to be bullied, belittled or called names.

As an adult, I don’t have to accept such behavior, especially on this blog.

So you see, dear readers, something good has come from the negativity expressed earlier this week in my comments section. I have the opportunity to open up a discussion on the topic of bullying.

LET ME HEAR from you.

Were you bullied as a child or teen? If so, how did you and/or the adults in your life handle this and how were you impacted, short-term and long-term?

Have you been bullied as an adult? How have you handled such behavior?

What can be done to stop bullying?

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NOW, JUST TO BALANCE this all out and show you how words can be used in a positive manner, I refer you to Bob Collins of Minnesota Public Radio. Click here and scroll to # 5 in the 5×8 section of his News Cut column to read his comments about Minnesota Prairie Roots and the Minnesota blogger story.

Then, click here to check out Iron Range writer, radio producer and college instructor Aaron J. Brown’s equally kind words regarding my work and the blogger feature.

I have great respect for these two writers. Enough said.

© Copyright 2012 Audrey Kletscher Helbling

 

Really, the unbeatable Vikings? And what about that stadium? January 12, 2012

Filed under: Uncategorized — Audrey Kletscher Helbling @ 7:34 AM
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WITH A CURRENT 3 – 13 regular season record, the Minnesota Vikings rate as anything but unbeatable. You know this. I know this.

So when my husband and I spotted this misplaced “unbeatable” signage posted above a rack of Vikings shirts at a major discount retailer in Faribault recently, we simply had to laugh at the clearly inaccurate message as it relates to the football team’s wins and losses.

Sometimes you have to find the humor in this whole Vikings fiasco. And I’m not talking just the season record here.

NOW THAT I’VE OPENED that topic to discussion, how do you feel about plans for a new Vikings stadium? Do you support a new stadium? Why or why not? If yes, where should the stadium be built and how should it be financed?

Stadium proposals are due in to Minnesota Governor Mark Dayton by 5 p.m. today. State legislators are then supposedly going to resolve the stadium issue during the upcoming legislative session. One can only hope.

Go ahead, submit a comment and tell them what you think.

Copyright 2012 Audrey Kletscher Helbling

Photo by Randy Helbling