
WHEN IT COMES to branding, everything is coming up roses in Kenyon. Literally.

This community of just under 2,000 identifies itself via its Boulevard of Roses which is, indeed, a rose-filled boulevard on Minnesota State Highway 60/Gunderson Boulevard. For blocks along this heavily-traveled roadway on the west side of downtown, tree roses grow, blooming beauty into the landscape.


Recently, I stopped to smell the roses. Literally. I dipped my nose into the perfume-scented flowers, delighting in their fragrance as semi trucks and other motor vehicles blew by me only feet away. Smelling the roses here requires caution. I’ve often wished Kenyon had a public rose garden, allowing for rose viewing, and smelling, in a peaceful setting.

But that the city has this, this Boulevard of Roses, is a gift. Back in 1962, city employee Lloyd Jystad asked to plant 10 tree roses to spruce up the boulevard. Permission granted. He cared for the rose bushes, which require burying in the ground before winter and then uncovering in the spring. From that initial request, the rose idea grew to include some 100 bushes, which are still cared for by city employees today. The Boulevard of Roses was dedicated in June 1968. That’s a long time of growing and tending roses.
Throughout Kenyon, roses bloom. In many ways, it’s remarkable for a community this small to have such a strong identifier. But I saw roses everywhere during a recent visit, far beyond the real ones that bloom along the highway. The red rose symbol graces many a sign in Kenyon.


The city also celebrates roses in August with the Kenyon Rose Fest, this year August 14-18. It’s your typical small town summer celebration with fest royalty, a parade, a car and truck show, vendor and craft market, great food, and more. Mostly, Rose Fest is about connecting people and community. It brings folks together to celebrate small town life.
I often wonder if motorists, as they drive through Kenyon in their hurry from Point A to Point B, even notice the beauty they’re passing by in the Boulevard of Roses. I’m here to say it’s worth your time to stop, exit your vehicle and smell the roses. Life is much sweeter when we slow down and appreciate the nuances of small towns like Kenyon with its Boulevard of Roses.
© Copyright 2024 Audrey Kletscher Helbling


































































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