AS A WRITER, a storyteller, I read obituaries. Doesn’t matter if the deceased is known to me or not. I find obits interesting for the stories therein.
Stories weren’t always part of obituary writing. Obit style has evolved since I graduated in 1978 with a journalism degree from Minnesota State University, Mankato. And that is a good thing. Today’s death notices are not just summaries of facts, but rather personalized in a way that helps the reader understand the person as a person. That holds value to those who are grieving and to those of us who hold no connection to the individual.
I need to backtrack for a moment and share that writing an obituary was my first writing assignment in Reporting 101. Although I’ve forgotten details about that long ago college course, I remember the professor stressing the importance of spelling names correctly. That carried through to all types of newspaper reporting. First reporting job out of college, I learned a source was Dayle, not Dale.
That MSU instructor also imprinted upon me the importance of obituaries. As I age, I find myself drawn more and more to reading obits. Too often now, I know the deceased. Recently, I found a gem in the obituary of Emmett Haala, 87, of Springfield (that would be Springfield, Minnesota), who died on February 28. His funeral is today.
It wasn’t the basic facts about Emmett that captivated me, but rather his interest in John Deere tractors. He, according to his obit, “lived and breathed John Deere.” Now to anyone with a rural connection, the idea of fierce tractor brand loyalty is familiar. This retired mechanic began his career at age 14 at Runck Hardware and Implement in Springfield, eventually opening Emmett’s Shop in 1970. He was a trusted mechanic who serviced all machinery brands, but favored John Deere.
That tidbit got me reminiscing and also contemplating the importance of open houses in rural Minnesota. Events that continue today. Emmett, his death notice read, shared many memories of John Deere Days at Runck Hardware and Implement. He “…enjoyed making hot dogs and coffee for the throngs of people attending and showing the newest John Deere movie.”
That was it. I was hooked. I attended John Deere Day at a farm implement dealership while growing up in southwestern Minnesota. While the event was a way for machinery dealers to get farmers inside their shops, the open houses were also a social gathering for rural folks. My siblings and I piled into the Chevy aside Dad and Mom for the 20-mile drive to Redwood Falls and John Deere Day.
Free food—usually BBQs, baked beans, chips and vanilla ice cream packaged in little plastic cups and eaten with a wooden spoon—comprised dinner (not lunch to us farm types). Maybe there were hot dogs, too, like at Emmett’s place of employment. Memories fade over the decades.
But I do recall the John Deere movies shown post meal at the theater in Redwood Falls. Sure, they were nothing but advertisements for “the long green line” of farm machinery. But to a kid who seldom set foot in a theater, the promotional films held all the appeal of a box office hit. Plus, there were door prizes like bags of seed corn and silver dollars. I never won anything. A cousin did.
And so all those John Deere memories and more—including the distinct pop of my dad’s 1950s John Deere tractor—rushed back. Putt, putt, putt. Emmett belonged to the Prairieland Two Cylinder Club. Nostalgia is powerful. So is the art of crafting an obituary. Many of today’s obituaries feature detailed personal stories, not simply superlatives. Stories that reveal something about the individual who lived and breathed and loved. Stories well beyond life-line basics. Stories of life. Stories that resonate, that connect us to each other. Stories like those of Emmett, who “lived and breathed John Deere.”
FYI: I recommend reading this guidebook to obituary writing by retired The Wall Street Journal obit writer James R. Hagerty: Yours Truly: An Obituary Writer’s Guide to Telling Your Story. Hagerty is the son of Marilyn Hagerty, columnist for The Grand Forks Herald. In a March 2012 “Eatbeat” column, Marilyn reviewed her local Olive Garden and gained instant internet fame.
Minnesota Prairie Roots 
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